The Ericsson ConsumerLab report on TV and Media provides insights into how video is quickly becoming integrated into our daily conversations and how we communicate e.g. through links, video blogs and social media posts. The usage and importance of video as a communication medium will only grow.

With consumers increasingly choosing audiovisual content, the demand for video-enabled devices is growing fast. So much so, that we predict that 15 billion connected devices in use by 2021 will be able to display and/or record video. During the same period, we expect 50 percent of all video content consumed will have shifted to on-demand and time-shift, leaving the remaining half live and linear.

This is driven by both an increase in the amount of content consumed on new platforms and the migration of the “non-live content,” such as TV series and movies, over linear TV toward on-demand or time-shifting platforms.

As the Networked Society becomes a reality for billions of people, consumer behavior, technology, and new services are evolving. Together, they are merging to create a converged media landscape. While bundling will remain the primary model, the transformed and converged operator will be able to offer more flexibility and mixes of services and content. They will also progressively adopt IP-based delivery, leverage analytics, and provide increasing engaging consumer experiences across all platforms and devices.

Reflections by Ericsson

Learn about the latest telecom, datacom, IT, media and IoT trends with these articles from Ericsson technology leaders. They will share insights and reflections about architecture, design, research, security, standardization and strategy.


Gordon Castle

Written by:

Gordon Castle

VP Media, Ericsson CTO office

Gordon’s role at Ericsson is to maintain a strategic viewpoint on media-focused products, technology and services across all our business units. He has more than 25 years’ experience from the media industry and has enabled numerous clients and colleagues to embrace technology and innovation. Prior to joining Ericsson, Gordon held senior positions at PricewaterhouseCoopers, CNN Technology, and Turner Broadcasting System – a Time Warner Company.