Evolving consumer demands mean that media technology and related solutions must be more agile and scalable than ever before. The best way to achieve this is by leveraging the potential of virtualization and micro services.

The rapid evolution of the converged media experience is transforming every aspect of the media value chain. This means that media technology and related solutions must be more agile and scalable than ever before in order to meet evolving consumer demands.

The best way to achieve this is by leveraging the potential of virtualization and micro services. Combined, these technology enablers provide the ability to leverage the flexibility of cloud implementations and the development efficiency and agility of componentized architecture.

Micro services are the basis of new application developments that create solutions from a suite of independent services or components. Micro services can run in virtualized environments under automation and in general require less centralized management. They offer a way of structuring applications so they are highly resilient and adaptable to cloud-based deployments. The major benefits of using micro services include their flexibility and scalability. They will enable us to deliver TV platforms to all form factors and scale up to a DevOps (development and operations) model across operators of all different sizes.

For more on this theme, take a moment and watch a video with Mark Russell, Head of Strategy for Ericsson’s TV & Media Business.

Click here to watch Mark Russell’s Tech Talk video about Micro Services.

Reflections by Ericsson

Learn about the latest telecom, datacom, IT, media and IoT trends with these articles from Ericsson technology leaders. They will share insights and reflections about architecture, design, research, security, standardization and strategy.

Gordon Castle

Written by:

Gordon Castle

VP Media, Ericsson CTO office

 

Gordon’s role at Ericsson is to maintain a strategic viewpoint on media-focused products, technology and services across all our business units. He has more than 25 years’ experience from the media industry and has enabled numerous clients and colleagues to embrace technology and innovation. Prior to joining Ericsson, Gordon held senior positions at PricewaterhouseCoopers, CNN Technology, and Turner Broadcasting System – a Time Warner Company.