Core Commerce solutions

Do you want to improve your capabilities in leveraging new business and revenue models by working with multiple ecosystem players and providing a superior user experience?

Core Commerce solutions set you up to monetize across B2C, B2B, and B2B2X models, onboard many partners in a short timeframe, and accelerate offering creation and sales capabilities with the help of proven Gen-AI and AI technologies. By doing so, you will be able to support emerging services like IoT and private networks efficiently and profitably.

Core Commerce is designed to streamline partner management across different business segments. It enables co-creation and monetization through flexible revenue models while delivering personalized experiences. Leveraging an API-first approach with open TMF standards ensures seamless partner integration and expands your ability to launch innovative services for both consumers and enterprises.

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Do you face challenges in monetizing differentiated connectivity in an autonomous world?

To unlock the full potential of 5G advancements and differentiated connectivity, we focus on four specific areas to craft a transformative approach for you.

This approach ensures your business thrives in the next generation of connectivity and enables you to grow revenues in an autonomous world.

Our Core Commerce solutions empower you to:

Drive new business and revenue models with multiple ecosystem players
Accelerate innovation and agility using AI-driven capabilities
Elevate customer experience by creating contextual experiences for every use
Enhance operational efficiency with modern architecture that enables zero-touch fulfillment

New business models

Benefit from a unified platform to co-create and monetize with partners. Use API-first commerce on TMF standards for seamless integration, rapid growth, and new revenue.

Innovation and agility

Accelerate time-to-market with re-usable building blocks and Gen-AI powered assistants. Reduce complex customizations with no-code tools and cloud-native architecture. Achieve seamless customer journeys via orchestrated workflows and real-time updates.

Best user experience

Enhance customer experience with context-aware, omnichannel journeys. Prebuilt paths accelerate value, supporting B2C, B2BX, and partners for seamless engagement.

Operational efficiency

Boost operational efficiency and the ability to operate in heterogenous environments with cloud-native architecture making in-service upgrades easier to perform. Use TMF open APIs to translate business intents into OSS/BSS configurations seamlessly.

Imagine a selling experience that simplifies your process from quote to cash. We help you cut through complexity and deliver great experiences. Manage product lifecycles and tailor offerings with features like catalog-driven architecture and Gen-AI-powered tools. Adapt to the needs of both B2B and B2C markets, grow revenue, and enhance customer satisfaction.

Catalog-driven architecture

The catalog-driven architecture supports any business segment or product for B2B and B2C markets. It abstracts network complexity, linking business offers to fulfillment without coding. Define product, SLA, and policy rules once in the catalog, automatically mapping them to the correct OSS/BSS configuration.

Enterprise-grade catalog

The enterprise catalog features product lifecycle management and contextual journeys for customers and partners. It manages the product lifecycle in a unified catalog, enabling launches and updates without IT bottlenecks. It delivers personalized experiences by dynamically tailoring offers to specific contexts, enhancing engagement and satisfaction.

Gen-AI driven product configuration assistant

Gen-AI-driven configuration assistants convert complex business requirements into ready-to-sell product offers, aligning with strategic goals. They use advanced AI to apply correct rules automatically, minimizing errors and reducing rework, thus transforming business needs into innovative product offerings.

Telco-specific and CRM-agnostic CPQ

CRM-agnostic CPQ integrates with any front-end and offers the flexibility to choose the best market offers with ease.

Gen-AI-powered guided selling

Gen-AI-powered guided selling and product configuration assistants, along with AI-driven customer insights, drive revenue growth and enhance the overall customer experience.

Configurable business logic

With configurable business logic and automation capabilities, our solution utilizes a back-end for front-end design integrated with TMF Open APIs, for seamless operations and adaptability.

Explore our Core Commerce solutions, designed to propel your business forward:

Accelerate your time-to-market by overcoming delays, launching swiftly, and monetizing rapidly to see your revenue soar.
Utilize differentiated connectivity to embrace the future of monetization, enhancing omnichannel experiences and bundled offers with robust partner ecosystems.
Deliver a superior customer experience by staying relevant with solutions that simplify product creation, selling, and buying.
Harness smart AI-powered tools and let catalog-driven, telco-specific CPQ seamlessly translate your business intents into instant activation.
Simplify partner onboarding and enhance B2B2X experiences through streamlined integration facilitated by open APIs.

Learn more about Core Commerce solutions that keep you ahead of the game.

OSS/BSS: Core Commerce

Ericsson Digital Experience Platform

Ericsson Digital Experience Platform powers frictionless, omnichannel journeys. It enables customers and partners to self-serve consistently across web, mobile, and partner portals.

Personalize and secure touchpoints: Leverage unified B2C and B2B data models to tailor experiences in real-time, with built-in security and compliance.
Abstract complexity, delight users: Design and deploy omnichannel journeys – web, mobile or partner portal – via a visual canvas and reusable building blocks.
Ecosystem-ready and rapid integration: TMF Open API–driven microservices let you onboard partners in days. Smart orchestration ensures that experiences stay fresh and reliable.

Deliver the digital journeys customers and partners demand – effortlessly, securely and at telco scale.

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Ericsson Catalog Manager

Empower your teams to innovate without IT bottlenecks – no coding required – while enabling ecosystem-wide collaboration and autonomous operations.

Abstract complexity, accelerate launch: Model any B2C, B2B, or B2B2X offering with drag-and-drop rules and reusable components. Gen-AI-powered guidance ensures your product definitions are complete, compliant, and ready for market.
Catalog-driven fulfillment: Once defined, catalog entries automatically drive order orchestration and provisioning workflows – reducing manual handoffs, errors, and operational costs.
Ecosystem-ready and standards-compliant: Certified TMF SID-aligned, exposed via TMF Open APIs, and ready for ODA integration – easily co-create offers with partners and third-party solutions.
Automated catalog operations: Built-in lifecycle management and smart version control automate updates, remove technical debt, and keep your offerings fresh and reliable.
Product lifecycle management: Enhance your operations with the product lifecycle management tool, handling for example support for projects, tasks, and processes for quick TTM.

Offer customers the services they want – faster, at lower cost, and with carrier-grade reliability.

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Ericsson Order Care

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Ericsson Order Care automates end-to-end order management and simplifies workflows across services. It maximizes efficiency with telco-specific CPQ capabilities for seamless product configuration and pricing, and it helps you fulfill orders reliably while managing exceptions and notifications.

Telco-specific CPQ and guided selling: Leverage Gen-AI-driven assistants and industry-tailored rules to configure and price complex network services instantly. Minimize errors and accelerate quote-to-cash.

Zero-touch fulfillment: Drive zero-touch provisioning for digital services with intent-aware, TMF-compliant catalog. Link every order to the exact OSS/BSS workflows required.
TMF Open APIs for ordering and inventory: Seamlessly integrate with BSS, OSS and partner systems via standardized APIs – automating inventory checks, status notifications and exception handling for reliable delivery.

Deliver what customers demand – fast and with telco precision.

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AI streamlines the core commerce process, helping operations teams reduce order failures and enabling marketing teams to select optimal product pricing.

Our AI-powered Core Commerce helps you uncover hidden customer insights that enhance marketing strategies, reduce churn, improve satisfaction, and capitalize on new revenue opportunities.

Both you and your customers benefit from Gen-AI assistants that automate product configuration and sales experience.

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Discover how AI-driven Core Commerce helps your business

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eBrief: Maximize OSS/BSS impact with AI and Gen-AI

Learn about the transformative potential of AI and Gen-AI to enhance the efficiency and profitability of OSS/BSS.

Blog: Why a front-end agnostic CPQ solution is your best choice

Learn how the solution, powered by Gen-AI guided selling, revolutionizes the buying and selling of complex products and services.

Want to know more?

Contact our sales team

Legacy systems might hinder your ability to innovate and scale, complicating your introduction of new revenue generating services.

Partnering with us means embracing agile, cloud-native solutions for real-time monetization and seamless omni-channel experiences.

Unlock enterprise-grade growth, streamline operations, and deliver tailored services to any customer at any scale.

Stay ahead in the 5G era with Ericsson's support for over 3 billion subscribers worldwide.

80 +

installations worldwide

70 +

customers worldwide

50 +

countries served

20 +

years supporting CSPs

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If you want to bring in more revenue with new products, you need a seamless way to handle sales, configure-price-quote (CPQ), and orders.

Ericsson and IBM have teamed up to make your adaptation easier.

Pick the CRM tool that suits you best while taking advantage of Ericsson's CPQ and order management solutions. With the rise of AI, our partnership supports you with a solution that offers flexibility of choice and provides power for growth.

Learn more in the eBrief explaining how Ericsson and IBM collaborate to advance telco competitiveness and efficiency.

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Are you looking to enter non-telecom B2B services? Do you want to impress your customers with seamless experiences and quick responses, but your old systems aren’t meeting these demands?

Analysys Mason report explores how a single configure, price, quote (CPQ) system can transform the quote-to-cash process for complex services.

Use a CPQ system to simplify and manage the complexities of B2B and B2B2X value chains.

This report shows you why investing in a single CPQ process is the straightforward solution to streamline operations and build stronger partner ecosystems. With clear, concise insights, it is your roadmap to unlocking new revenue streams and enhancing customer satisfaction.

Download report