As part of SMSoIP, VoLTE, and Wi-Fi calling solution, the Ericsson Messaging suite enables service providers to extend the reach of SMS/MMS services to areas with only IP connectivity. In addition to enable rich communication services (RCS) business messaging and enhance the support of multiple devices and identities on a single device, Ericsson Messaging also leverages IMS to empower the full IP communications experience, consisting of voice, video, and rich messaging.
RCS Business Messaging is about protecting and growing application-to-person (A2P) SMS revenue, while evolving the messaging service itself is about extending its reach to multiple devices. Multi-identity service enables multiple identities on a single device, allowing subscribers to use different identities when texting or chatting.
IMS messaging solution (for on-premises deployments in VoLTE cloud environments) includes functions to enable SMSoIP, the forking of SMS to multiple devices, and RCS person-to-person (P2P) and application-to-person (A2P) traffic. RCS components in the combined solution are provided by global partner WIT Software and comply with the GSMA Universal Profile (UP) 2.0.
OUR KEY BENEFITS
Evolution of mobile messaging
As a rich communication solution that aims to evolve mobile messaging, RCS Business Messaging increases and improves the ways in which people and businesses communicate. It also delivers brands the opportunity to increase their customer engagement by making use of business messaging enabled by chatbots and artificial intelligence (AI).
SMS service for Wi-Fi calling
Our SMSoIP solution enables SMS/MMS services in Wi-Fi calling scenarios. With Wi-Fi calling, consumers can use their smartphones’ SMS/MMS services while using Wi-Fi access and existing mobile phone numbers. This is beneficial to users suffering from poor residential cellular coverage as well as those roaming.
Multi-device and multi-ID messaging
With support for multi-device and multi-ID messaging, service providers can increase their average revenue per user (ARPU) by offering additional devices using the same number. Multi-ID or multi-line messaging also enables up-selling of additional lines to existing users and can replace or complement the use of dual-SIM phones for handling business and private lines on a single mobile phone (for example).