Ericsson Messaging solutions enables service providers to address these market drivers:
- Extend the reach of SMS/MMS service to work in areas where only IP connectivity is accessible (no CS) as part of a SMSoIP VoLTE or Wi-Fi calling solution.
- Enable RCS Business Messaging
- Evolve the messaging service to support multiple devices and multiple identities on one device.
- Reduce opex and capex on legacy messaging solutions (SMS/MMS)
IMS empowers the full IP-communications experience, which comprises voice, video and rich messaging. The user experience is delivered not only via traditional smartphones. Smart watches and smart speakers are new end points that need to offer communication services provided by mobile operators which includes a messaging service.
RCS Business Messaging is about protecting and grow the current Application to Person (A2P) SMS revenues. Evolve the messaging service is about extending the reach to multiple devices like an extra eSIM enabled smartwatch. Multi identity service enables multiple MSISDN identities on one device. End user can use different identities when texting or chatting, like using multiple email addresses when communicating with family, friends, work colleagues and businesses brands.
MNOs which consider evolving their SMS service to IP should plan for a IMS messaging architecture that can address all the new revenues drivers.
Ericsson’s IMS messaging solution, for on-prem deployment in VoLTE cloud environment, include functions needed for enabling SMSoIP, forking of SMS to multiple devices as well as RCS P2P (Person to Person) and A2P (Application to Person) traffic. RCS components in the combined solution are provided by a global partner, WIT Software, and comply with the GSMA Universal Profile UP 2.0.
Evolution of mobile messaging
RCS Business Messaging is the evolution of mobile messaging, increasing and improving the ways in which people and businesses communicate. It provides brands with the opportunity to increase their engagement with customers by making use of business messaging using chatbots and artificial intelligence (AI). Service providers can increase and keep the whole sale of a text communication channel to enterprises.
SMS service for Wi-Fi Calling
Ericsson’s SMSoIP solution enables SMS/MMS service in Wi-Fi calling scenarios. With Wi-Fi calling consumers can use their smartphones SMS/MMS service while using Wi-Fi access and existing mobile phone number. This is beneficial to users that suffer from poor residential cellular coverage as well as when roaming.
Multi-device and multi-ID messaging
Support for multi-device and multi-ID messaging: Service providers can increase their ARPU by offering additional devices like a smartwatch using the same number. Multi-ID or multi-line messaging enables up-sell of additional lines to an existing user. It can replace or complement the use of Dual SIM phones for handling for example business and private lines on one mobile phone.