Service Number Application

Ericsson Service Number Application enables telecom operators to support enterprise customers with a highly featured and flexible service number offering at extreme short time to market. With the layered provisioning approach in SNA, operators can limit their effort for introducing new service numbers, while companies will benefit from direct control on their own settings and immediate performance feedback on the service numbers they have in use.

Ericsson Service Number Application allows network operators to efficiently serve the enterprise  market based with flexible and attractive ways of communication in the B2C segment.

With SNA there is virtually no limit to the service number functionality as provided by the operator. Most used SNA based service number variants on the market are:
  • Premium Rated Information Services
  • Free Phone Numbers
  • Universal Access Numbers
  • Company specific services (like taxi and transportation services)
  • Temporary or Privacy Numbers
  • Universal Personal Numbers
  • Taxis and delivery services
  • National number correction and short code handling for inbound roamers 

Service numbers clearly stimulate chargeable traffic in the operators network. In mature markets this already accounts for 4 to 8% of the total traffic in the network, while analyst reports clearly indicate a year on year growth. With a Service Number Application based offering the operator gets a crucial and profitable role in the value chain between companies and their customers.

Ericsson Service Number Application is based on the Ericsson Composition Engine, Ericsson’s strategic platform for Next Generation IN Applications. The platform provides crucial functionality for carrier grade performance link redundancy, high scalability and high availability. State of the art and commonly accepted integration points ensure easy introduction and deployment of Ericsson Service Number Application in the operator domain.


Fulfilling the enterprise communication needs

Ericsson Service Number Application  provides companies with flexibility and full control on how they would like to be accessible for their customers. With premium rated numbers, the operator collects the consumer payment to companies via regular monthly phone bills or prepaid accounts. In this way the operator becomes a cost efficient and trusted, mass market micro payment channel for company-provided content and information.

Alternatively Ericsson Service Number Application service offerings can be a base for increasing attractiveness of companies by allowing potential customers to call the company at a predefined rate or even free of charge. To increase flexibility, companies can define how incoming calls should be routed, related to calling party location, availability of staff or company opening hours. 

With Ericsson Service Number Application the handling of calls towards companies can largely be optimized with rich reachability features as auto attendants, interactive voice prompts and Advanced Call Distribution with line hunting and call queues.

Fast time to market and support for new business models

Ericsson Service Number Application comes with a range of tools that allow operators to serve their enterprise customers with a fast introduction of new service numbers as well as enterprise self control to optimally comply with market dynamics.

Ericsson Service Number Application is using IT interfaces to integrate with enterprise environments  in order to optimize enterprise interaction, enable new OTT oriented communication channels and improve end user experience.

Enterprise self-care

The Ericsson Service Number Application Manager is a web based tool provided with the Ericsson Service Number Application and used to further configure and update the number service detailed characteristics. It provides decentralized and layered service management, supporting service definition on network operator, service provider and subscribed company level.

This distributed provisioning approach does not only reduce costs for the operator, but as well puts service providers and companies in direct control of their business.