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Ericsson & Chelsea FC exchange skills in Singapore

  • Chelsea FC meets Ericsson engineers working on innovative technologies similar to their planned Connected Stadium in London, as part of their tour of Singapore
  • Singaporean Engineers challenged Chelsea FC players in the virtual world to a game of EA SPORTSTM FIFA 17
  • Ericsson and Chelsea FC join forces for football and technology

Ericsson (NASDAQ: ERIC) and Chelsea FC came together today to celebrate their partnership – with Ericsson recently announced as the Official Connected Venue Partner of the club. The event saw world-renowned players Alvaro Morata, Cesar Azpilicueta, Lewis Baker and Thibaut Courtois, meet with Singaporean engineers who work on technology similar to what Ericsson will implement at Stamford Bridge – Chelsea Football Club’s home stadium in Fulham, London

During the session, the players and engineers challenged each other to a series of football challenges in both the real and virtual worlds. The real world challenge included the coaching of ‘keepie uppies’ and ‘around the worlds’, where leading Chelsea players taught Ericsson’s Singaporean engineers some fundamental tricks and skills. The live ball skills challenge was then followed by a game of EA SPORTSTM FIFA 17 over a cellular network, to test the players’ abilities against Singaporean engineers, who are at the cutting edge of the virtual world and to demonstrate how superior network performance can enhance the consumer and fan experience on the move.

Raymond Soh, Head of Network Solutions, Ericsson Singapore, Brunei & Philippines, said, “The technology, which we are deploying in London is similar to the innovations we are delivering to enhance the mobile broadband experience for Singaporeans, and so it was wonderful to have this exchange of talent between the leaders in football and in ICT.  

Ericsson was recently unveiled as the connected partner for Stamford Bridge – Chelsea Football Club’s home stadium in Fulham, London. Free Wi-Fi coverage will be provided via the Small Cell as a Service connected venue business model whereby Ericsson designs, builds and operates the network on the customer’s behalf. As a result, Chelsea FC will be able to provide fans throughout the stadium with a richer experience that enables them to interact digitally with each other, the club, friends and family. Ericsson supplies similar products and services to stadia in other sports and countries, including Paris Saint Germain, the GAA, WASPs’ Ricoh stadium, as well as Legia Poland.

Chris Townsend, Chelsea FC commercial director said: “It has been a fantastic experience for the team to visit Singapore and exchange skills with some of the key talent from our newest partner- Ericsson, which is making our Connected Stadium a reality. The passion shown for football and Chelsea by the Ericsson engineers, as well as the Singaporean people, is incredible. It has been one of the highlights of the tour. Additionally, no matter where the team has been in Singapore during this tour, from the MRT to visits to some of the many attractions, there has always been amazing mobile internet and connectivity.”

Today’s event took place at The Ritz Carlton Singapore, on Raffles Avenue, between 13.30 and 14.30.

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Sonia Aplin
Head of Marketing & Communications,
Ericsson SE Asia, Oceania & India
sonia.aplin@ericsson.com
 (+65 9152 2074)

investor.relations@ericsson.com
(+46 10 719 00 00)

About Ericsson
Ericsson is a world leader in communications technology and services with headquarters in Stockholm, Sweden. Our organization consists of more than 111,000 experts who provide customers in 180 countries with innovative solutions and services. Together we are building a more connected future where anyone and any industry is empowered to reach their full potential. Net sales in 2016 were SEK 222.6 billion (USD 24.5 billion). The Ericsson stock is listed on Nasdaq Stockholm and on NASDAQ in New York. Read more on www.ericsson.com.

About Chelsea Football Club
Chelsea Football Club is one of the world’s top football clubs and current Premier league champions. UEFA Champions League winners in 2012, the club followed that success by lifting the UEFA Europa League trophy in 2013. Founded in 1905, Chelsea is London’s most central football club, based at the iconic 42,000-capacity Stamford Bridge stadium.

Nicknamed ‘the Blues’, Chelsea are five-time English Premier League champions and have also lifted the FA Cup seven times, the Football League Cup five times, the UEFA Cup Winners’ Cup twice, the UEFA Super Cup once and the Football League Championship once, in 1955. The Europa League triumph saw Chelsea become the first English club to win all three major UEFA competitions, and the first club ever to hold both the Champions League and Europa League at the same time.

In addition to possessing some of the world’s most recognisable players and head coach Antonio Conte, the club has also invested in its future with a state-of-the-art Academy and training centre in Cobham, Surrey. Since its opening in 2007, Chelsea have lifted the FA Youth Cup trophy six times and the UEFA Youth League twice. The Chelsea Ladies team also won the FA Women’s Super League and FA Women’s Cup Double in 2015, adding the Spring Series in 2017.

  • Additionally, the Chelsea Foundation boasts one of the most extensive community initiatives in sport, working in 30 countries around the world, helping improve the lives of more than 900,000 children and young people each year.