ericsson.com
Your location is listed as Global
Login

Mobily and Ericsson provided seamless experiences for Hajj pilgrims

  • Mobily offered Hajj pilgrims seamless interactivity and connectivity experiences
  • Ericsson expanded network capacity and empowered high-quality differentiated services

Press release  |  Oct 08, 2019 16:12 (GMT +00:00)

#Mobily #EricssonMEA

Mobily selected Ericsson (NASDAQ: ERIC) to expand its network coverage and enhance end-user experience in the aim to provide one of the best networks during Hajj pilgrimage. The service provider is celebrating the successful network performance across Saudi Arabia achieved during this year’s Hajj season which hosted around 2.5 million pilgrims.

Real time viewing and sharing has become a natural part of the pilgrim’s experience when attending Hajj. This translates into a high stress scenario for the mobile network and consequently the service provider. At Hajj this year, Mobily was able to offer a modernized infrastructure in the Mashair area, introducing 5G in hotspots as well as testing use cases including fixed wireless access, surveillance drones and connected ambulance.

Alaa Malki, Mobily Chief Technology Officer says: “When it comes to large public gatherings, users expect to enjoy the highest possible levels of network quality which ultimately depends on successful and reliable connectivity. Our number one priority during Hajj this year was to facilitate our subscribers’ as well as local and international guests’ sharing of emotions and impressions of the incredible holy pilgrimage. Hence, we partnered with Ericsson to utilize their experience in equipping us with the latest network solutions.”

Ericsson provided network design and expansion services to enrich Mobily’s customer experience as well as improve network performance and capacity.  As a result, the pilgrims connected 24/7 with higher throughput than previous years.

Fadi Pharaon, President of Ericsson Middle East & Africa, says: “Ericsson’s partnership with Mobily focused on delivering positive digital experiences to all Hajj pilgrims this year by giving them faster and superior connectivity to stream live experiences, in addition to other interactive communication services and social networking. We are excited that Mobily succeeded in providing seamless interactivity and connectivity experiences to pilgrims during Hajj 2019.”

Ericsson’s network solutions met the challenges of today’s multi-channel, multi-platform world by delivering low latency and maintaining the quality of network coverage.

NOTES TO EDITORS
For media kits, backgrounders and high-resolution photos, please visit www.ericsson.com/press

FOLLOW US:
www.twitter.com/ericssonmea
www.facebook.com/ericssonmea
www.instagram.com/ericssonmea
www.youtube.com/ericssonmena
www.linkedin.com/company/ericsson

Subscribe to Ericsson press releases here.

MORE INFORMATION AT:
News Center

media.relations@ericsson.com
(+46 10 719 69 92)

investor.relations@ericsson.com
(+46 10 719 00 00)

ABOUT ERICSSON
Ericsson enables communications service providers to capture the full value of connectivity. The company’s portfolio spans Networks, Digital Services, Managed Services, and Emerging Business and is designed to help our customers go digital, increase efficiency and find new revenue streams. Ericsson’s investments in innovation have delivered the benefits of telephony and mobile broadband to billions of people around the world. The Ericsson stock is listed on Nasdaq Stockholm and on Nasdaq New York. www.ericsson.com