Ericsson’s connected bus stop at Futurecom 2015

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Press release
Oct 20, 2015
Connected bus stop at Futurecom 2015
Connected bus stop at Futurecom 2015
  • Connected bus stop incorporates 3G, LTE or Wi-Fi small cells and provides public transport operators with an additional source of revenue
  • Also supports commuters with real-time information about bus movements, interactive maps, local news and tourist information
  • Other concepts and commercial offerings demonstrated at the event include Small Cell as a Service and Connected Traffic Cloud

At Futurecom, Latin America’s largest ICT event, Ericsson (NASDAQ: ERIC) is demonstrating a connected bus stop concept that incorporates 3G, LTE or Wi-Fi small cells. The connected bus stop’s small cell infrastructure will provide public transport operators with an additional source of revenue, as it can be leased to telecom operators as a means of densifying their networks. In addition to conventional consumer uses for mobile broadband, the connected bus stop will support functionality that is particularly useful for commuters.

With the Mobility-as-a-Service concept available at the bus stop, commuters can easily choose the best way to travel – by bus, metro or walking – based on real-time information. Citizens get attractive, convenient and affordable transport regardless of transport operator or mode; the city gets an enabler for sustainable, scalable and manageable transport services.

In the latest connected commuters report from ConsumerLab – Ericsson's behavioral research lab – 60% of commuters in Brazil state they do not use the bus more frequently as their preferred mode of transport due to delays. With the connected bus stop, citizens would be aware of delays, making for reduced wait time and increased productivity.

In dense urban environments, such as shopping, business, entertainment and financial districts, capacity is often stretched to the limit and many networks cannot consistently deliver high downlink speeds. The connected bus stop – based on Small Cell-as-a-Service launched by Ericsson in 2014 – alleviates this problem by creating a separate small cell access network that is integrated with telecom operators’ transmission networks. Ericsson provides the technology and associated services in partnership with transport operators and local telecom network operators.

Jo Arne Lindstad, Vice President of Industry & Society, Ericsson Latin America, says: “Ericsson delivers and operates ICT infrastructure and services for road, rail and public transport based on our leading portfolio of telecommunications solutions and services. At Futurecom, we will demonstrate both concepts and commercial offerings that have the potential to improve public transport for both operators and consumers.”

In addition to the connected bus stop concept, Ericsson will also demonstrate:

  • Smart Cities: In the Networked Society, where connectivity and technologies such as big data, cloud technology, smart grids, and the Internet of Things can enable the sustainable cities of the future.
  • Connected Traffic Cloud: Combines real-time data from connected cars with other sources to give road traffic authorities a more complete picture, and reach back to drivers and vehicles.
  • Ericsson Cloud System: The Ericsson HDS 8000 delivers a complete datacenter and cloud platform based on Intel® Rack Scale Architecture.
  • Ericsson Radio Kit: The new Ericsson Radio System is a modular approach to building and expanding mobile networks that introduces an entirely new system architecture.
  • TV Anywhere: Ericsson MediaFirst brings the agility, innovation and economic benefits of modern cloud technologies and web services to Pay TV operators, representing a big leap forward in TV technology.
  • Continuous Innovation in Field Services: We are testing, and investing in the latest technologies on behalf of our customers in order to assure operational readiness and deliver reduced operating expenditures.
  • M-commerce: Sending, spending and receiving money with a mobile phone is fast becoming an essential part of life for billions of people.
  • Grundfos Water Dispenser: Grundfos and Ericsson are piloting a global solution that addresses some of the main challenges of providing clean water in the developing world.

Additionally, Ericsson will be part of several discussion panels at Futurecom 2015:

Tuesday, October 27

11:00 am – Premium Keynote Address
Who: Mikael Backstrom, Vice President & Head of Sales & Global Business Management in Business Unit Support Solutions at Ericsson
Where: Brazil Room

11:30 am – International Premium Panel: Business Global Trends Based on ICT Industry
Who: Mikael Backstrom, Vice President & Head of Sales & Global Business Management in Business Unit Support Solutions at Ericsson
Where: Brazil Room

3:10 pm – Premium Panel: The Future of the Communications Sector in a Deep Transformation Scenario
Who: Eduardo Ricotta, Vice President, Ericsson Latin America
Where: Brazil Room

5:10 pm – Premium Panel: The IoT World Driving and Transforming the Connected Society generating Unprecedented Business Opportunities
Who: Jesper Rhode, Head of Marketing, Ericsson Latin America
Where: Brazil Room

5:20 pm – Technology Applications Transforming Education in Brazil
Who: Márcia Goraieb, Vice President of Communications and Sustainability, Ericsson Latin America
Where: Colombia Room

Wednesday, October 28

12:00 pm – Intelligent Transport Systems
Who: Jo Arne Lindstad, Vice President of Industry & Society, Ericsson Latin America
Where: Brazil Room

2:40 pm – Digital Business: What are the Challenges and the Next Steps
Who: Jesper Rhode, Head of Marketing, Ericsson Latin America
Where: Colombia Room

Thursday, October 29

10:10 am – LTE & Optical Fibers: Transformations and Impacts on High Density Networks
Who: Andrea Faustino, Head of Engagement Practice IP & Convergence, Ericsson Latin America
Where: Colombia Room

10:50 am – Smart Cities Improving Quality of Life for Citizens
Who: Alberto Rodrigues, Head of Engagement Networks, Ericsson Latin America
Where: Mexico Room


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Paola Torres, Local Communications

Ericsson is a world leader in communications technology and services with headquarters in Stockholm, Sweden. Our organization consists of more than 111,000 experts who provide customers in 180 countries with innovative solutions and services. Together we are building a more connected future where anyone and any industry is empowered to reach their full potential. Net sales in 2016 were SEK 222.6 billion (USD 24.5 billion). The Ericsson stock is listed on Nasdaq Stockholm and on NASDAQ in New York. Read more on

Ericsson has been present in Latin America since 1896, when the company established an agreement in Colombia and delivered equipment for the first time in the region. In the early 1900s, Ericsson increased its presence in Latin America by signing commercial deals in Argentina, Brazil and Mexico. Today, Ericsson is present in 56 countries within South America, Central America, Mexico and the Caribbean, which combined count the region as one of the few with complete Ericsson installations, including a Production Unit, R&D Center and Training Center. Ericsson is the market leading telecom supplier, with over 40% market share in Latin America and more than 100 telecom service contracts in the region.