In this section

Episode #9 Experience shapes mobile customer loyalty

Episode 8# Wearable technology and the Internet of Things

Episode #7 The one-click ideal

Episode #6 The stress of streaming delays

Episode #5 Sharing information

Episode #4 10 hot consumer trends 2016

Episode #3 The networked life

Episode #2 Bringing families closer

Episode #1 TV and Media

Episode #6 The stress of streaming delays

How does it feel when your favorite YouTube does not load in time or it buffers? Did you know that heart rate increases with 38% with mobile content delays? When consumers turn to their smartphones to find information quickly, they want an instantaneous response. In this podcast from Ericsson ConsumerLab, we present findings from a recent neuroscience study which looks at how consumer reacts to video streaming delays and its impact on brand engagement and loyalty towards providers offering such an experience.