Consumers, sustainability and ICT

A ConsumerLab report

A sustainable lifestyle and the role of ICT through the consumers eyes

Perceptions and actions around climate and the role of ICT in living sustainably. Representing the views of 900 million people in 12 countries, this study focuses on the attitudes of consumers towards sustainability challenges and how technology could help them make a greater impact. Learn more in the latest Ericsson ConsumerLab report.

A changing environment and consumer mindset

Global temperatures are increasing continually, causing more and more natural disasters worldwide. It is clear that the world as we know it is changing. And as governments and businesses gradually increase efforts to mitigate environmental impact, we ask where consumers stand in all of this. Are they aware of their own impacts? Do they consider ICT as a tool to address their impact? We set out to explore the driving forces and opportunities that consumers themselves see.

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Key insights from the report

Pollution and climate at the forefront of the consumer global mindset

Pollution and climate at the forefront of the consumer global mindset

While financial security, crime and political unrest are engaging a similar share of the world’s population, environmental concern has risen sharply in the mindset of consumers. In the last two decades alone, air and water pollution has gone from concerning one in five consumers, to almost one in two.

Consumers call for collective and political action

Consumers call for collective and political action

Globally, 8 in 10 see governments as being responsible for environmental protection, with approximately 70 percent also considering citizens responsible. It is clear that consumers see the need for collective action, while pushing higher responsibility onto the political arena.

Misperception and lack of strategies limit impact

Misperception and lack of strategies limit impact

The majority of today’s consumers already apply various strategies to address their consumption habits, yet they are unaware which of these habits have the highest environmental impact. The impact of diet is understated by 84 percent, while around 70 percent overestimated the impact of smartphone usage.

ICT expected to tackle environmental challenges

ICT expected to tackle environmental challenges

Globally, 36 percent would like their devices to offer guidance on living more environmentally consciously, while 46 percent see technological innovation as critical to tackling future environmental challenges. Yet one in two consumers see the privacy and security aspects of their devices as more concerning than their possible environmental impact.

Belief in ICT as a tool for sustainable living

Belief in ICT as a tool for sustainable living

Consumers’ interests, personal actions and beliefs regarding environmental opportunities in technological innovation go hand in hand. Consumers who think technology will be crucial in solving future environmental challenges express almost twice the interest in various ICT solutions to help them live more environmentally consciously, compared to others.

Exploring a sustainable lifestyle through ICT

To understand where consumers may benefit from ICT solutions, eight concepts were explored covering food, transport, shopping and energy consumption. Some clearly environmentally focused and all targeting different aspects of daily life where consumers could be making impactful choices.

The eight ICT concepts

Consumers, sustainability and ICT

Perceptions and actions around climate and the role of ICT in living sustainably.

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Exponential Roadmap

Halving greenhouse gas emissions by 2030: the Roadmap shows what’s needed in each sector. The digital revolution and market forces poised to drive economic transformation away from fossil fuels, but not without the right policy mix and bold climate leadership.

A quick guide to your digital carbon footprint

With a quick guide to your digital carbon footprint, we try to put carbon emissions from digital services in an easy-to-understand context. The report aims to provide fact-based material on ICT carbon footprint and debunk common myths.

Bringing 5G to power

The IndustryLab report, Bringing 5G to power - Opportunities and challenges with connected power distribution grids, discusses how cellular communication is an important enabler for building secure, automated and distributed smart grids. Power systems all over the world are on the cusp of a transition from being highly centralized to supporting more distributed electricity generation and storage.

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