Have mobile phones killed the importance of gaming?
Gaming now makes up 26 percent of all media consumption hours.
The way people consume media differs a lot based on age and life stage. This is more so for video gaming than other media. Gaming is bigger than ever, driven by the growth of mobile gaming, and now makes up 26 percent of all media consumption hours. However, teenagers don't think games are as important, but play anyway. To them, games are now so ubiquitous in their mobile phones that they think of them more as a way to kill time than something of personal importance. Those who have entered the "married with kids" life stage who feel gaming has the highest importance.
However, it is unlikely that this demographic profile will remain over time, as these gamers are likely to continue to have a higher interest in gaming even as they grow older. This in turn means that the video game profile may eventually resemble the TV and video watching profile.