Virtual objects that stay put change everything

Almost half of consumers agree that it would be particularly interesting if virtual objects remained where you “placed” them.

Consumers are especially interested in virtual objects that remain available after the gaming session has finished. The promise of digitally decorating your room, creating a digital sculpture or even designing a house triggers the minds of gamers and non-gamers alike.

It would be really cool, in the AR world, to have a dinner party with your friends and invite them to your home, but you're having a dinner party in Morocco, and you cook Moroccanstyle dishes, but everyone is in a reality that looks like we're actually there. That would be amazing!

Deborah, 27, US

Saudi cityscape

Half of consumers agree persistent objects are an important part of these types of video games, and only one in ten disagree. Playing AR games with persistent virtual objects could dramatically change how consumers think about gaming.

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