3. Cultural gravitation
From colleagues to communities
A strong work culture that can mobilize employees is often described as important as it can improve the quality of everyday life for employees. People tend to seek companies with a sense of community and internal culture, with which they can identify.
”The culture of the company really produces the DNA of the product. If you launch a product, of course strategy is important and you need to plan, but the company culture will be reflected in how other people receive the company and who will want to work there. Culture always beats strategy.”
– Alex Martini, Co-Working Space Entrepreneur
Management teams have a more holistic view on their staff, and fostering a common cultural identity and sense of community are prioritized since they are key motivators for performance and the willingness to stay with a company.
The organizational culture needs to be defined and reinforced, and some employees can feel distanced from such a culture. As boundaries between “the employee” and “the individual” become unclear, integrity issues can more easily arise.