Is corporate culture your most competitive edge?

3. Cultural gravitation

From colleagues to communities

The essence

A strong work culture that can mobilize employees is often described as important as it can improve the quality of everyday life for employees. People tend to seek companies with a sense of community and internal culture, with which they can identify.

”The culture of the company really produces the DNA of the product. If you launch a product, of course strategy is important and you need to plan, but the company culture will be reflected in how other people receive the company and who will want to work there. Culture always beats strategy.”
– Alex Martini, Co-Working Space Entrepreneur


Management teams have a more holistic view on their staff, and fostering a common cultural identity and sense of community are prioritized since they are key motivators for performance and the willingness to stay with a company.


The organizational culture needs to be defined and reinforced, and some employees can feel distanced from such a culture. As boundaries between “the employee” and “the individual” become unclear, integrity issues can more easily arise.


In a networked society, connectivity is the starting point for new ways of innovating, collaborating and socializing. Our studies imply that the behaviors of the next generation workforce, along with market developments, will dramatically transform working life.

Next generation working life podcast

Explore the future of working life with authors of the report Tonny Uhlin and Mikael Eriksson Björling, Ericsson Consumer Lab.

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Networked Society

We are on the brink of an extraordinary revolution. A world connected in real time will place many new requirements on all of us while opening up opportunities beyond our imagination. Our new networked society essentials kit explores the emerging possibilities of a connected world.

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Ericsson networked society film