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An immersive AR experience can make games matter again

Almost 4 out of 10 think that gaming itself will improve with better AR games, access to lower-cost AR glasses and better batteries.

Currently, AR gamers are both intrigued by the promises of AR and disappointed by the delivery.


At the moment, there's no depth to an AR game. It's literally like: 'Okay, I can fight Kylo Ren, and then if I close and reopen it, he is going to do the same motions again.' I feel that AR is still in its infancy.

Mitch, 28, UK


 

Almost 4 out of 10 AR gamers agree that AR gaming will be more interesting with better and more immersive games, access to lower-cost AR glasses and better batteries. Almost six out of ten AR gamers list immersive experience as a key driver for playing AR gamers.

Figure 11: AR gamers that agree with each reason to play AR games (percent)
Figure 11: AR gamers that agree with each reason to play AR games (percent)

AR looks set to become a key component of mainstream entertainment, with 48 percent of all consumers saying they will use AR across different media types, including gaming, in the next 5 years.
Interestingly, 7 out of 10 AR gamers think that AR opens up a totally new video gaming experience, and almost as many agree that it will change how video games are played in the future.

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