Shifting gaming devices
The smartphone has already overtaken the PC as the main gaming device, when measured by reach. According to consumers' own estimates, the foothold of mobile gaming platforms will increase whereas fixed platforms will decrease.
By 2023, 54 percent of respondents expect to play smartphone games every week, by 2023, an increase of more than 12 percent since 2013. Similarly, weekly tablet gaming is expected to reach 37 percent, an increase of 16 percent. Console gaming will remain largely unchanged, and only the PC will lose traction, shrinking to 46 percent, which is a decrease of 8 percent. Although we can only guess which mobile platforms will be mainstream in 2023, consumers in our qualitative studies point to glasses using AR as the most expected development.
Where people play their video games is changing too. Smartphones have pushed gaming outside of bedrooms and living rooms. Consumers now play games everywhere, as can be seen in Figure 7. In particular, gaming while commuting is something that one in five gamers do on a weekly basis. However, the majority of all gaming still occurs at home, particularly during the evening and night.