To game or not to game?
People play video games for many different reasons, and these reasons vary between gamer segments.
When I play games, it really gives me the chance to escape from reality.
Kyle, 28, US
Reasons for gaming vary significantly between segments (see Figure 8). Extreme Multi-gamers think many factors are very important, given their high investment in gaming overall, with 95 percent agreeing that game immersion is very important, closely followed by the opportunity to escape and relax.
Time Killers are less likely to rate immersion as important, but instead escapism and killing time come out on top, something they share with Mobile Centrics. Even among the Social Centrics, socializing does not score highest, but it does rank higher for them than for the other casual and light gamer segments and is even on par with the heavy gamer segments. Only the Extreme Multi-gamers place significantly higher importance on social gaming.
Several factors hold gamers back from gaming more (Figure 9). For Extreme Multi-gamers, not having access to enough good games is the top reason, followed by a perceived lack of time, even with their significant usage compared to others. However, 38 percent of Extreme Multi-gamers say their spouses think they play too much.
For all other gamer segments, lack of time is the top reason for not playing more, followed by not having the need to play more than they do. This is particularly visible for the Time Killers group, where a large portion of their gaming takes place in spare moments throughout the day. Unless their lives change, the situations where they feel they can game are already utilized.