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Virtual objects that stay put change everything

Consumers are especially interested in virtual objects that remain available after the gaming session has finished. The promise of digitally decorating your room, creating a digital sculpture or even designing a house triggers the minds of gamers and non-gamers alike.

Half of consumers agree persistent objects are an important part of these types of video games, and only one in ten disagree. Playing AR games with persistent virtual objects could dramatically change how consumers think about gaming.