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TV and Media report 2017 - Couch potatoes on the move

TV couch potatoes get up and go. By 2020, only 1 in 10 consumers will be stuck watching TV only on a traditional screen, a 50 percent decrease compared to 2010. As couch potatoes disappear and high-usage and high spending multi-screen viewers increase, both scheduled linear TV and on-demand services stand to benefit.