We turn frustration into anticipation
A hypersmart trusted service that responds to the consumer’s mood and needs, giving an answer to the everyday question: what should I watch next? It learns from preferences, behavior and friends to recommend content that matches the viewer’s taste and connects to their social network, putting everything in one place.
Personalization is a well-used term in our industry -- and rightly so. Understanding and proactively delighting the TV viewer through programmatic and automated means is seen as the one of the greatest new opportunities, yet the art of programming and scheduling has for many years successfully understood the demands and needs of audiences. The future of truly personalized discovery and recommendation will be a mix of extensive metadata, analytics, advanced algorithms and the constantly evolving art of understanding individuals ever better, and consequently matching content to their moods, situations and location. The desired result? To positively surprise and delight them more than anyone else.
Key viewer perspectives
Meeting the needs of your customers, as they demand just the right content whenever they want, is a challenge that spans more than program guides, analytics, fast searches and links to Facebook. All aspects of channel packaging, on-demand access, geographical boundaries, pricing, and rights will need to adapt to continually outperform your peers while demonstrating relevance to your customer. Underpinning all your future capabilities must be a unified business platform that gives you the agility to change your propositions and promotions.
The term ‘content is King’ will never be forgotten. But our industry also understands that ‘choice is Queen’. With the Networked Society consumer so connected, so available to so many offers and new ways of doing things, it still comes down to the content they want at that exact time. The Networked Society will not just mean more demanding consumers, but actually all new ways of making the content itself.
The greatest opportunity for everyone in the Media value chain is to have ultimate consumer advocacy. Having your audience love your content, your brand, your services is paramount. This means outperforming your peers in understanding the audience -- what they want, like and will pay for. It’s the reason we invest so much annually in our ConsumerLab TV studies and have created the ultimate portfolio of ultra-agile solutions to give you the edge.
The most personal device that consumers own is their mobile one. Smartphones and tablets are the first devices that many will want to use with your suggestions for content and their immediacy of consumption. This does not mean that the big screen will be left behind, but as a shared resource it’s always an area of compromise. Our solutions understand this and even make suggestions for what to watch by understanding the needs of those in the room.
Changing consumer needs are creating a new media landscape”
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Ericsson has been investing to understand the consumer like no other, and with almost 25 years of industry video innovation and five Technical Emmy® awards, we know what it takes to deliver the future of TV. Ensuring all your services and experiences are delightfully personal and contextual is going to demand that you unify all aspects of business process, technology and operations. Only Ericsson has the depth of insights, ultimate portfolio and scale of services to help your transformation.
Protect and develop new revenue streams to maximize profits for video delivered to any screen
MediaFirst from Ericsson empowers you to analyze, understand and be agile and proactive in bringing your customers just the content they want, when the want it, and help them discover their next show -- making them as obsessive about you as they are of the content itself!
A key part of driving the power of consumer search, greater immersion in the content and programmatic recommendations are the depth and quality of the data that surrounds content itself. Ericsson builds, aggregates, conforms, delivers and updates complex and consistent TV metadata for EPGs, guides, apps and listings. Our asset database contains over eight million titles, giving our services unparalleled richness and depth.
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Streamed on-demand content is soaring and binge viewing changes the game. What else is on the minds of today’s media consumer?
Are you ready to satisfy the most media savvy and demanding TV consumer in history?
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