As the industry moves into the internet era of television and undergoes a period of unprecedented disruptive transformation, the traditional media value chain is being broken and remolded into a new dynamic ecosystem. At the center of this new world is the consumer, who is driving forward huge change through their continually rising expectations of what today’s TV experience should be. We firmly believe that future success means a bold vision, real innovation and a laser focus on the consumer.
We continue to invest in consumer and business research and share some of the insights here. We would be happy to engage more deeply with you and guide your thinking in your potential strategies for success in addressing the most dynamic aspect of Media – the consumer!
Our ConsumerLab report, representative of the views and habits of 680 million consumers, uncovers what motivates today’s media consumer -- and how content owners, broadcasters and TV service providers can revise offerings and business models in order to remain relevant.
Ericsson's strategic view of the future maps how the TV and media industry will evolve over the next six years and shows that the TV industry will be worth $750 billion by 2020.
By 2020, advanced mobile technology will be ubiquitous around the globe, unlocking the potential for mass-scale transformation. Smartphone subscriptions will have more than doubled and 70% of the world’s population will be using smartphones.
The TV landscape is changing – rapidly and radically. Read our latest research on what consumers want from their TV and Media providers.