Senior Vice President, Chief Marketing and Communications Officer and Head of Group Function Marketing & Corporate Relations
Helena Norrman is Head Ericsson's global marketing and corporate relations and is a member of Ericsson's Executive Team. The unit responsiblities includes marketing, brand, communications, sustainability and public affairs.
Effective February 1, 2018 current Group Function Marketing & Communications and Group Function Sustainability & Public Affairs are merged into a new Group Function Marketing & Corporate Relations, headed by Helena Norrman.
She began her career at Ericsson working with media relations in 1998 and has headed up communications within sales and marketing, global internal communications, brand management and global marketing communications.
During the years 2006-2008 Norrman held the position as head of Internal Communications, Group Functions Communications. In 2008 she added Marketing Communications to her list of responsibilities and in May 2011 Norrman was promoted to Senior Vice President of Communications and Chief Communications Officer at Ericsson. Three years later she took on the role as Chief Marketing and Communications Officer and Senior Vice President Marketing & Communications, taking on the formation of a stronger Marketing and Communications function.
Throughout her time at Ericsson, Norrman has been heavily involved in the company’s efforts to continuously develop the brand and business strategy. Norrman and her team is tasked to translate business strategy into effective and efficient global activities to build brand and perception in support of business growth and company transformation.
Norrman earned a Master’s degree in International Business Administration from Linköping University in Sweden in 1993.