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ConsumerLab – the voice of the consumer

Ericsson ConsumerLab has more than 20 years' experience of studying people's behaviors and values, including the way they act and think about ICT products and services. Ericsson ConsumerLab provides unique insights on market and consumer trends.

ConsumerLab reports

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10 hot consumer trends 2018

Exploring the future from an early adopter user perspective, Ericsson ConsumerLab presents the seventh edition of its annual trend report The 10 Hot Consumer Trends for 2018 and beyond. The report points to a paradigm shift as consumers expect digital technology to increasingly operate on human terms. Body language, facial expression and intonation will augment voice and touch to control consumer interaction with tech devices, easing adaption in an ever-increasing pace of technological change.

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TV and Media 2017

The eight edition of Ericsson's annual TV and Media report reveals insights from more than 1 billion consumers. It details the massive growth in TV and video viewing and the ongoing shift in the way consumers watch content.

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Merged reality

Ericsson's latest ConsumerLab report reveals insights into how consumers expect virtual reality and augmented reality to merge with physical reality.

From Healthcare to Homecare

From Healthcare to Homecare

ConsumerLab reveals consumer insights on the impact of 5G on the future of healthcare and its transformation across preventative, routine and post-operative care.

Hand holding mobile device with cityscape in background

Online threats go offline

The latest Ericsson ConsumerLab report explores the blurring of online and physical activities, how online activities can result in dangers in the physical world and how it relates to consumers’ perception of safety.

Infographs

10 hot consumer trends 2018

Infographic - 10 hot consumer trends 2018

The 10 Hot Consumer trends 2018 report points to a paradigm shift as consumers expect digital technology to increasingly operate on human terms. Body language, facial expression and intonation will augment voice and touch to control consumer interaction with tech devices, easing adaption in an ever-increasing pace of technological change.

Gender parity in ICT infograph

Gender equality and empowerment of women through ICT

What is the relationship between ICT and women’s empowerment? See insights on gender parity in ICT and understand the existing digital gender gap.

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Teens, video and online friendships

For today’s teens, it’s possible to have thousands of "friends" on social media. See how friendship groups are structured and interact online.

Videos

10 Hot Consumer Trends 2018

The 10 Hot Consumer trends 2018 report points to a paradigm shift as consumers expect digital technology to increasingly operate on human terms. Body language, facial expression and intonation will augment voice and touch to control consumer interaction with tech devices, easing adaption in an ever-increasing pace of technological change.

Trend 1 - 10 HCT 2018

More than half of current users of intelligent voice assistants believe we will use gestures to interact with tech just like we do with people.

Trend 2 - 10 HCT 2018

63 percent of consumers would like earphones that translate languages in real time.

Podcasts

10 hot consumer trends 2018 - podcast

Episode # 13 - 10 hot consumer trends 2018

Head of ConsumerLab Pernilla Jonsson and Head of Research ConsumerLab Michael Björn discuss the 10 Hot Consumer trends and the insights and implications from an early adopter user perspective on ICT Technology.

Girl lying on the carpet

Episode #12 - TV and Media 2017

ConsumerLab's Senior Advisors Anders Erlandsson and André Gualda discuss insights and implications as consumers TV and Media habits are shifting towards on-demand and mobile.

Episode #11 – From Healthcare to Homecare

Episode #11 – From Healthcare to Homecare

In this podcast Ericsson ConsumerLab's Vishnu Singh explains how 5G is expected to impact healthcare transformation and how patients may be able to take more control of their healthcare in future as a result.