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ConsumerLab – the voice of the consumer

Ericsson ConsumerLab has more than 20 years' experience of studying people's behaviors and values, including the way they act and think about ICT products and services. Ericsson ConsumerLab provides unique insights on market and consumer trends.

ConsumerLab reports

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The eight edition of Ericsson's annual TV and Media report reveals insights from more than 1 billion consumers. It details the massive growth in TV and video viewing and the ongoing shift in the way consumers watch content.

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Ericsson's latest ConsumerLab report reveals insights into how consumers expect virtual reality and augmented reality to merge with physical reality.

From Healthcare to Homecare

ConsumerLab reveals consumer insights on the impact of 5G on the future of healthcare and its transformation across preventative, routine and post-operative care.

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The latest Ericsson ConsumerLab report explores the blurring of online and physical activities, how online activities can result in dangers in the physical world and how it relates to consumers’ perception of safety.

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Consumer views on letting go of the wheel and what’s next for autonomous cars.


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What is the relationship between ICT and women’s empowerment? See insights on gender parity in ICT and understand the existing digital gender gap.

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For today’s teens, it’s possible to have thousands of "friends" on social media. See how friendship groups are structured and interact online.

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Taking a look into the future, Ericsson ConsumerLab presents the sixth edition of its annual trend report.


TV and Media report 2017 - Couch potatoes on the move

TV couch potatoes get up and go. By 2020, only 1 in 10 consumers will be stuck watching TV only on a traditional screen, a 50 percent decrease compared to 2010. As couch potatoes disappear and high-usage and high spending multi screen viewers increase, both scheduled linear TV and on-demand services stand to benefit.

TV and Media report 2017 - Viewers demand on demand

By 2020, about 7 out of 10 consumers will prefer on-demand and catch-up services over scheduled linear TV viewing, and almost half of all viewing will be on-demand.

TV and Media report 2017 - The quest for content

As the number of TV and video services increases, so does the average time spent searching for content – it has already seen an increase of 13 percent from last year, reaching almost one hour per day. Current content discovery capabilities are failing to cope with consumers' usage of multiple video services and devices, which is why 7 out of 10 consumers say a universal search feature would be very useful.


Girl lying on the carpet

ConsumerLab's Senior Advisors Anders Erlandsson and André Gualda discuss insights and implications as consumers TV and Media habits are shifting towards on-demand and mobile.

Episode #11 – From Healthcare to Homecare

In this podcast Ericsson ConsumerLab's Vishnu Singh explains how 5G is expected to impact healthcare transformation and how patients may be able to take more control of their healthcare in future as a result.

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Did you know that, 35 percent of advanced internet users want an AI advisor at work? AI is an important theme this year and consumers see it playing a much more prominent role than before - both in society and at work. Take a look into the future, and listen to this podcast where Ericsson ConsumerLab presents 10 trends for 2017 and beyond.