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Key highlights:

  • Data traffic grew 50% between Q3 2015 and Q3 2016

Mobile data traffic continues to grow, and the graph below shows total global monthly data and voice traffic from Q3 2011 to Q3 2016.1 It depicts a continued strong increase in data traffic and voice traffic in the mid-single digits per year. The growth in data traffic is being driven both by increased smartphone subscriptions and a continued increase in average data volume per subscription, fueled primarily by more viewing of video content.

Data traffic grew around 10 percent quarter-on-quarter and 50 percent year-on-year. It should be noted that there are large differences in traffic levels between markets, regions and operators.

Mobile traffic q3 2016

Related content

Subscriptions penetration

Mobile subscriptions and penetration Q3 2016

Subscriptions for smartphones now account for 55 percent of all mobile subscriptions.

Data traffic per smartphone

Future mobile data usage and traffic growth

By the end of 2022, more than 90 percent of mobile data traffic will come from smartphones.

Mobile traffic by application category per month

Mobile technology trends: traffic by application category

Video will account for around 75 percent of all data traffic by 2022.