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A collaborative project between Ericsson, Facebook and dtac – one of the leading mobile operators in Thailand – has resulted in a 60 percent improvement in Facebook upload and download time in dtac’s network. This optimized user experience was achieved by applying a joint Ericsson-Facebook methodology to correlate user experience with network performance.

Enhancing the Facebook experience in Thailand

Our latest report presents the results of a collaborative project with Facebook and dtac, a leading mobile operator in Thailand, to optimize the user experience of Facebook users on dtac’s network. By correlating user experience with network performance, we achieved a 60 percent improvement in Facebook upload and download time. The methodology was based on measurements of typical Facebook interactions triggered from Facebook test accounts, which were viewed on a variety of mobile test devices in central Bangkok. After adjustments to the dtac network, results showed substantial improvements to the Facebook app experience.

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