The Changing Digital Landscape 2012-12-07 Categories: Industry As we move into the Networked Society, media companies must make the transition from traditional to new media. Mark Read, CEO of WPP Digital, offers us his insights into the changing digital landscape. In this short interview, Mark Read, CEO of WPP Digital, offers us his insights into the changing digital landscape. Technology has revolutionized media, leading to great opportunities in the coming years, in areas like mobile marketing and ecommerce. Although opportunities exist, so do challenges such as how to achieve scale with fragmented channels, linking measurement and data to sales and dealing with costs of production. As we move into the Networked Society, companies must deal with these factors as they make the transition from traditional media to new media. Tags Networked Society mobile broadband digital media facebook twitter linkedin google_plusone_share Comments Commenting rules View the discussion thread.