Connected vehicles: the ultimate mobile device? 2013-01-18 Categories: Industry Technology Ford Motor Company’s CTO Paul Mascarenas says smart car technology and connectivity is changing his company’s thinking when it comes to customer experience. "Why shouldn’t a car be connected?" he asks. "It is the ultimate mobile device." Mascarenas outlines the change in Ford’s approach to how technology relates to user experience, some of the benefits of smart cars, and explains why Ford has started working with application developers to bring relevant content to smart vehicles. Related information Connected Car services come to market with Volvo Car Group and Ericsson Tags connectivity connected devices transportation user experience facebook twitter linkedin google_plusone_share Comments Commenting rules View the discussion thread.