Gain actionable insights about customer experience and customer needs that can guide offer creation and targeting, operational priorities and network investments.
Intense competition, rapid innovation, and increased customer demands mean that attracting and retaining customers has never been so challenging. Service providers must be able to measure and understand the experience they are delivering, in order to take action to delight customers.
Analytics and Assurance delivers a holistic approach to understanding how networks and devices are performing, how and where services are being used, and what customers think about their experience.
Ericsson’s real-time, cross-domain, big data analytics offerings leverage network events, detailed location information, probe metrics, OSS/BSS, and other data to provide actionable insights that guide both customer-facing and network facing actions that can drive improved customer experience, support personalization, and enable Omnichannel interaction, resulting in improved customer retention and increased ARPU.
With rising customer expectations, demanding services, and complex networks, it is critical that service providers understand what customers want and deliver it with quality. Choose Ericsson’s Analytics and Assurance to obtain real time insights that guide all marketing, operations and investment decisions that impact the customer experience.