Improve customer experiences and drive new revenue with a real-time, end-to-end telecom analytics solution that offers unique insights and closed-loop actions.
Operators are under increasing pressure to deliver customer experiences that drive revenue growth and keep subscribers happy. Big data analytics tools have great promise, but fully leveraging insights exactly when they can be most impactful has proved a challenge. Operators have also had difficulty adapting generic big data solutions for their specific needs.
With Ericsson Expert Analytics (EEA), operators can obtain actionable customer experience and behaviour insights in real-time from cross-domain, multivendor big data. Leveraging Ericsson’s domain expertise, combined with insights from machine learning, EEA can automatically drive decisions and actions that fix problems, mitigate churn, enhance ARPU, improve NPS and delight customers.
Ericsson Expert Analytics (EEA) is a real-time, multi-vendor, cross-domain, big data analytics solution that is tailored for telecom. EEA measures perceived customer experience for each individual customer based on correlated metrics and events from network nodes, probes, devices, OSS/BSS and other sources. EEA allows operators to predict, prioritize and resolve customer impacting events, as well as to retain and upsell customers based on customer experience and customer behaviour profiles.
Expert Analytics supports a wide range of services, including challenging new services such as VoLTE and VoWiFi. It is 5G ready and has support for the most challenging scenarios, including encrypted OTT traffic.
Ericsson Expert Analytics comes ready to address a broad range of telecom use cases. It leverages Ericsson’s vast telco domain knowledge and experience, providing a toolset that helps operators meet changing business and consumer demands. By converting data to insights, and – through integration with our leading OSS/BSS portfolio – converting insights to actions, Ericsson Expert Analytics, combined with related consulting and implementation services, delivers significant impact in key areas:
Ericsson Expert Analytics can make big data analytics investments produce big dividends, empowering the service provider with the knowledge of how to delight customers and efficiently deliver a superior experience. Consider Ericsson Expert Analytics as your big data analytics solution if you want to: