Ericsson’s Location Based Services end-to-end offering provides everything you need to capitalize on the growing demand for location-enhanced communications.
Mobile location is an area that has been around for many years. It isn’t until recently, however, with the advent of GPS-enabled phones, that consumers have realized the benefits that location-based services bring. Location-aware applications like search, maps and navigation are becoming fundamental to a growing number of consumers.
Location-based services are also gaining interest from other players in the mobile value chain. One example is location-based advertising, which provides opportunities for advertisers that want to tailor relevant advertisements to the consumer.
Governments and authorities are other players in the value chain. They are interested in services dedicated to emergency-call positioning, road-traffic optimization, tracking vulnerable people, and so on.
Ericsson has a long history in mobile location, and we are the number one provider of solutions, with a market share of 40 percent. Our end-to-end offering provides everything you need to capitalize on the growing consumer demand, the increased interest in location-based advertising, as well as governmental requirements.
We provide an end-to-end solution that can boost your location-based services offerings. Our solution supports 2G, 3G and 4G networks and includes our Mobile Positioning System (MPS), a Geographic Information System (GIS), as well as content and application middleware.
A growing number of today’s users view mobile location as a commodity. An application with location data enabled can provide enhanced services and information, thereby improving the user experience. Social media and search engines are examples of such applications. For an undisrupted user experience, however, it is important to have location coverage wherever you go, irrespective of GPS coverage. Ericsson’s solution supports complementary positioning methods, ensuring a superior user experience.
Ericsson’s Location Based Services solution supports: