Ericsson Messaging in One

On the road to 5G, Messaging (SMS, MMS) and Voicemail are services end-users continue to expect to be ubiquitously available with superior quality, feature rich and attractively bundled.

Messaging remains a key aspect of an operators business. From business and high ARPU users who demand a rich feature set to users for whom cost is the most important issue, operators have to succeed in a diverse market place.

In general, messaging applications still generate traffic whilst revenues are flattening. At the same time, smartphones and “app stores” are making the threat from “Over The Top” players a reality, while mobile spam and abuse are happening in some parts of the globe.

To counter that, operator’s demand messaging products that lower CAPEX and provide value to counter these external competitors.  A significant opportunity exists for operators to realize this vision by running messaging applications in virtual/cloud environments, harmonizing their messaging offering, and reducing the number of vendors.

Our innovative Messaging In One applications, tools, enablers and API's give you the opportunity to maintain your current messaging services as well as using them in unique combinations with other services. This results in revenue protection and optimization, but also demonstrates the high flexibility and adaptability of our Messaging in One applications.

End users value choosing from a wide range of feature rich messaging solutions which are easy to use and control from their mobile device. New innovative messaging offerings with compelling features such as visual voicemail on their smartphone, anti spam and the ability to highly personalize will be instrumental in creating end user operator preference and drive usage growth and satisfaction.

With Messaging In One, operators will be able to exceed end users expectations of today and still in the future.

Benefits

Competitiveness 

The combination of standard messaging services on a common cloud platform and pre-integrated with OSS/BSS, reduces capital expenditure on HW and integration services, as well as operational costs such as operations personnel, power consumption and footprint, significantly. Together with other network optimizations like messaging node centralization, operators have typically reported reductions of up to 40% annually in the past years.

Differentiate your offering 

By leveraging the rich feature sets available in MiO, our operators can provide end users with compelling reasons to continue to depend on their messaging solutions and drive down churn rates.  The goal being still to help end-users rely on traditional and universal messaging solutions.

Drive new revenues 

Messaging is a highly competitive space and new advanced features are key to business growth. Features such as visual voicemail and advanced missed call notification are leading to an increase in call completion and call back levels, especially among smartphone users.