In the networked society, people live and communicate on the web and want to communicate with each other and other things. We believe in reshaping communication to be intuitive and fit peoples own terms, giving them more control over their lives.
Driven by a broad range of factors; consumer behavior is changing. Be it new technology finding its way to them in the form of new devices or be it new services, it is driving consumers to find their preferred way to communicate.
Value Added Services will continue to be a main source of revenue for operators, consumer and enterprise offerings alike. The Ericsson NGIN Application Suite extends the opportunities for service providers to grow Value Added Service revenue through an enriched communication experience and supported business model innovation.
With the focus on ease of use for end users, service usage is stimulated as well as willingness to pay.