Ericsson Messaging in One

On the road to 5G, Messaging (MMS/SMS) and Voicemail are services end-users continue to expect to be ubiquitously available with superior quality, feature rich and attractively bundled.

Executive summary

Messaging remains a key aspect of an operators business. From business and high ARPU users who demand a rich feature set to users for whom cost is the most important issue, operators have to succeed in a diverse market place.

In general, messaging applications still generate traffic whilst revenues are flattening. At the same time where smartphones and “app stores” making the threat from “Over The Top” players a reality while mobile spam and abuse are happening in some parts of the globe.

To counter that, operator’s demand messaging products that lower CAPEX and provide value to counter these external competitors.  Hence the reason why running messaging applications in virtual/cloud environments is vital for an operator.

A significant opportunity exists for operators to realize this vision by harmonizing their messaging solution and offering. Consolidation of messaging services will give end users many new and compelling reasons to prefer usage of their operators bundled messaging capabilities, helping to stabilize revenues while reducing operational costs at the same time.

Our innovative Messaging In One applications, tools, enablers and API's give you the opportunity to maintain your current messaging services as well as using them in unique combinations with other services. This results in revenue protection and optimization, but also demonstrates the high flexibilty and adaptability of our  Messaging in One application.

User experience

End users value choosing from a wide range of feature rich messaging solutions which are easy to use and control from their mobile device. New innovative messaging offerings with compelling features such as visual voicemail on their smartphone, anti spam and the ability to highly personalize will be instrumental in creating end user operator preference and drive usage growth and satisfaction.

With Messaging In One, operators will be able to exceed end users expectations of today and still in the future.

Customer benefits

Competitiveness 

The combination of standard messaging services on a single, integrated hardware platform or cloud infrastructure (e.g.Ericsson CEE, Opentack, VMware, etc.) reduces operational costs such as operations personnel, power consumption and footprint, significantly. Typically, operators have reported reductions of up to 40% annually in the past years, but if using a cloud infrastructure to host more services, customers are expected to save even more money over time.

 

Differentiate your offering 

By leveraging the rich feature sets available in MiO,our operators can provide end users with compelling reasons to depend on their messaging solutions and drive down churn rates.  The goal being to still develop and offer solutions to help end-users rely on traditional and universal messaging solutions.

 

Drive new revenues 

Messaging is a highly competitive space and new advanced features are key to business growth. Features such as visual voicemail and advanced missed call notification are leading to an increase in call completion and call back levels, especially among smartphone users.

Products

Messaging in One 5.0

MiO 5.0 is the latest cloud independent version of Ericsson’s single or combined messaging services deployed as a fully virtualized network function (VNF) or virtualized ...