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The new era of entertainment and connectivity has arrived. The year is 2020 and where are you?
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The emergence of the Networked Society is re-shaping all industries and empowering the consumer like never before. Mobility, broadband and cloud are the primary enablers of change where 15 billion connected; video enabled devices by 2020 will drive an appetite for video that will create unprecedented challenges and opportunities.
As the Media industry moves from the digital era, to the internet era of television and undergoes a period of unprecedented disruptive transformation, the traditional media value chain is being broken and remolded into a new dynamic ecosystem. At the center of this new world is the consumer, who is driving forward huge change through their continually rising expectations of what today’s TV experience should be. The mission for players in Media is very clear – delight the TV consumer, every day. Re-establishing your value continually.
Delighting the TV consumer every day is central to success.”
While delighting the future TV consumer is both complex and continually evolving, the four most critical elements of delight are below:
The fundamentals of TV consumer delight
A beautiful interface that flows from device to device, offering all that viewers want, at their fingertips and without interruption. Enable them to search, sort, play and share content the way they like. Gather all the content they want in one place, and move it between all of their devices without compromising the experience.
A hyper-smart trusted service that responds to the consumer’s mood and needs, giving an answer to the everyday question: what should I watch next?
Learn from preferences, behavior and friends to recommend content that matches the viewer’s taste and connects to their social network, putting everything in one place.
A viewing experience like nothing before with such amazing visual quality that consumers feel part of the on-screen story. Content becomes augmented with relevant facts, stats and access features that move the game on. It’s so great that no one will want to leave.
A fulfilling experience, based on the guarantee that the TV service will continually evolve and viewer loyalty will be rewarded with new features, improved functionality and exciting surprises. The anticipation for the next release is what keeps consumers staying for more.
Read the latest Ericsson ConsumerLab report here >
With the industry and TV consumer undergoing persistent change, we believe it is essential to have the deepest insights possible to enable our vision for the future of TV and guide our customers in their continual transformation to drive the greatest success.
The evolving role of TV and media in consumers’ everyday lives
The seventh edition of this yearly report takes a closer look at the evolving role of TV and media in consumers’ daily lives. It’s clear that viewing habits and an ever increasing appetite for user-generated content is having an impact on the TV and media landscape.
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Media Vision 2020
We’re in the greatest period of change and evolution since analogue TV broadcasts started over seventy years ago.
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By 2020, 50% of all content consumed will be on-demand and time-shifted”
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Read the Case
Ericsson is continually investing to enable content owners, broadcasters and TV service providers to deliver on their potential to delight their TV consumers every day. Only Ericsson has the three essential capabilities.
Unique capabilities that deliver the future of TV
MediaFirst Video Processing
The future of Television demands innovation. Hear what Ericsson visionaries are saying about enabling content owners, broadcasters and TV service providers to delight their viewers.
Ericsson asks TV and media consumers around the world what they think of TV – and how they’re using it today. This way, we can better understand viewing habits and tastes and continue to enable our global customers to transform Television in the Networked Society. Do you think you know what viewers are saying about TV these days?
Simon Frost, Head of Marketing at Ericsson, discusses Ericsson's role in transforming the TV & Media industry at IBC 2016.
Kris Hardiman, Head of Portfolio Marketing, Broadcast Managed Services talks through the solutions, services and innovations on-show at IBC 2016.
With sports content the most premium and challenging to produce and deliver, our customers demand the best solutions. Hear from Stanimir Dimitrov, Product Marketing Manager Broadcast Services Ericsson, as he discussed the latest innovations in PIERO for creating augmented reality sports highlights and Mark Horton, Strategic Product Manager Broadcast Services Ericsson, discussing the pioneering work with BT for Ultra HD live transmissions.
From cloud technology to augmented reality and content discovery, all the hottest technology trends are discussed at NAB 2016 by Ericsson TV & Media industry experts.
Tim Hermes, Publisher, Broadband Technology Report, interviews Ericsson's Dr. Giles Wilson at NAB 2015.
Ravi Parmar, Product Manager, Ericsson, explains LTE Broadcast and its importance at Mobile World Congress 2015.
Ericsson’s Carlos Gonzalez, Head of BL Media Delivery, discusses Ericsson Media Delivery.
Ericsson’s Marte Harkestad, Pre Sales Specialist, provides an overview of Ericsson's Content Discovery Services.
Ericsson’s Victoria Sjuve, Strategic Product Manager, provides an overview of Ericsson's Mediafirst Video Processing.
Telstra and Ericsson conduct a live trial of LTE Broadcast technology
Simon Frost, Ericsson Head of TV Marketing, says Media Delivery Network (MDN) solution allows network operators and pay-TV SP’s to offer video services over IP networks. MDN solution is being launched at Mobile World Congress 2015.
Pete Thompson, Head of Mediaroom, Ericsson, discusses what Ericsson MediaFirst means for platform operators, and how Mediaroom is also evolving.
Join Ericsson, as we preview our focus for IBC 2014, and demonstrate our vision for the Future of TV.
Avni Rambhia, Principal Analyst, Digital Strategies, Frost & Sullivan provides her insights into TV & Media and Ericsson's Media Industry Portfolio.
Ericsson's Simon Frost discusses how traditional Pay TV providers can cope with the big changes wrought by the rise of OTT video and IP technology.
Hear Ericsson’s Gordon Castle, Head of Strategy Area Mediacom, discuss Ericsson as the transformation partner for a wide range of operators in various segments around the globe.
View all Videos
In the second part of this blog, Gordon Castle looks at the effect of user generated content and live streaming, and how it is generating rapid growth in mobile video traffic.
Consumers are rapidly evolving their values and assumptions on the discovery, access, payment and sharing of content-related experiences. Are you ready to satisfy the most media savvy and demanding TV consumer in history?
Mobile and fixed IP broadband will transform TV by offering a path beyond the living room to 15bn connected devices, and will radically change consumer expectations. Essential for every platform, is your IP video strategy ready?
5G is the next chapter of telecom networks designed to meet ever-more advanced and complex sets of performance requirements. And it represents a new way of thinking in the approach to generational changes in mobile technology.
Today’s businesses are forced to operate in a business climate of breakneck speed and continuous change. Ericsson Cloud enables businesses to transform their IT operations so that they can respond to these changing market forces faster and deliver customer value more effectively – all while containing costs to be more competitive.
Dec 23, 2016
Nov 16, 2016
Nov 08, 2016
With #HDR, consumers will enjoy high-quality, premium TV & providers will have more chances to reach an audience.… https://t.co/HJPz2SfFxY
Get a look at some of the key trends affecting TV and media and what this might mean for the future:… https://t.co/dn56ChOhfa
Small screen stream: Did you know that fixed viewing has decreased by 2.5 hours/week? https://t.co/p1UumIVcnQ https://t.co/hgFnGg2vSN
Jan 9, 2017 - Jun 30, 2017Ongoing
Feb 14, 2017 - Feb 16, 2017France
Feb 27, 2017 - Mar 2, 2017Spain
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