The new era of entertainment and connectivity has arrived. The year is 2020 and where are you?
The year is 2020. There are 9 billion people in the world, over 9 billion mobile broadband subscriptions and 1.5 billion homes with digital television. Over 26 billion connected devices rely on a global IP (internet protocol) network dominated by video. The new era of entertainment and connectivity has arrived and the Networked Society is a reality. The year is 2020 and where are you?
Ericsson’s Media Vision 2020 is our view of the future, created to paint a picture of how the TV and media landscape will evolve. It is underpinned by our unique position that spans the entire media value chain, across the convergence of media and telecoms backed by our deep insight into consumer trends. Through combining our understanding of the market with quantifiable research we have set out to help our industry recognize what it needs to prepare for the journey ahead.
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Consumers are rapidly evolving their values and assumptions on the discovery, access, payment and sharing of content-related experiences. Are you ready to satisfy the most media savvy and demanding TV consumer in history?
Mobile and fixed IP broadband will transform TV by offering a path beyond the living room to 15bn connected devices, and will radically change consumer expectations. Essential for every platform, is your IP video strategy ready?
Ericsson's strategic view of the future maps how the TV and media industry will evolve over the next five years and shows that the TV industry will be worth $750 billion by 2020.
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