Integrated Video Insights

Introduction

Integrated Video Insights

Accurate business intelligence reveals which actions will drive higher revenues, better QoE and smarter network spending.

When every insight counts

According to Ericsson's November 2015 Mobility Report, video accounted for around 50 percent of mobile data traffic and it is expected to account for almost 70 percent of mobile data traffic by 2021. In other words, consumers are now redefining expectations of what the future TV experience should look like. On IP networks, the share of video rises to two-thirds. OTT, on-demand, cloud DVR - consumers are interacting with video in more ways than ever before. But media players, including content owners, broadcasters and TV service providers, aren't fully capitalizing on the massive volume of behavior and performance data that could offer an edge in what has become the most competitive market to date.

How can media players be sure that they’re offering the best experience? What investments will attract and retain more subscribers? The answers lie in smart video and data analytics that reveal actionable business intelligence.

Analytics are shaping the most successful video services

Consumers have no shortage of video services to choose from. And if they don’t get the experience that they’re seeking from one, they’ll just move on to the next option. The good news is that media players no longer have to guess what features or offerings will be most successful.

As media consumption changes and new players enter the market, it is becoming increasingly critical for media players to have a complete 360-degree overview of their business.”

– Jean-Philippe Poirault, Head of Business Line Consulting & Systems Integration

“As media consumption changes and new players enter the market, it is becoming increasingly critical for media players to have a complete 360-degree overview of their business.”

– Jean-Philippe Poirault, Head of Business Line Consulting & Systems Integration

Why

Why Integrated Video Insights?

Integrated Video Insights analyzes all data from every video service element and consumer interaction. It is a powerful video analytics toolkit that provides accurate business intelligence, which is a must for success in a global competitive market. Media players benefit from a complete understanding of what data to extract, how to integrate it throughout various aspects of the business and how to leverage it to meet key needs and opportunities. They also gain a solution to complex operational, commercial and customer care demands.

Integrated Video Insights Infographic

The continued video explosion on mobile and IP networks means great opportunity ahead. Integrated Insights gives media players the right tools and insight needed to delight consumers and drive growth by transforming video data into actionable insights.

Video

Beyond reporting to actionable video insights

video

How can media industry players turn customer data into actionable insights? Media industry players are constantly looking to add value to their customers’ service experiences. A key challenge has been understanding what individual customers actually value, and making sure that the products and services they love are readily available in personalized product catalogs.

Ericsson’s Integrated Video Insights provides media players with the robust analytical tools they need to turn the massive amounts of customer data into actionable insights - to understand their customers, generate the relevant service offerings that delight them, and grow their ARPU in the process.

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