Over the years, Ericsson has collaborated with service provider champions and industry partners in developing and demonstrating TM Forum Live! catalyst projects. The purpose of these rapid-fire projects is to turn TM Forum best practices and standards into live proofs-of-concept that inform and connect the communications community. This sets the stage for service providers, technology suppliers, and global enterprises to create thought leading and innovative solutions that can solve key industry challenges.
At TM Forum Live! 2017 in Nice, France, Ericsson was involved in several catalyst projects, working side-by-side with service providers around the globe. By delving into challenging business problems, together we crafted new solutions using digital platform technologies designed to stimulate new business opportunities that will delight the customer, be it consumer, small business, enterprise or government.
Holistic analytics drive actions to improve the user experience
The Experience Journey Shaping with Data Analytics catalyst looked at using cross-organizational data and analytics to drive actions and improve the user experience during the individual’s journey. The purpose was to demonstrate a decision-making platform designed to gather information across functional and organizational units, then use that intelligence to take optimized agile actions across the whole organization. This was achieved through analytical insights yielding decision-taking logic and recipes for repeatable actions. To demonstrate the viability of the solution, a service provider organizational structure was used as a model.
Hyperscale IoT needs automation and machine learning to keep pace
The Hyper Scale IoT Management – Healthcare catalyst stems from the need for the AT&T Foundry for Innovation to automate IoT device management. Each deployed IoT device needs to be operational and connected, whether worn by a person or used in a hospital to scan and record a patient’s readings. The Ericsson IoT platform was used to manage the onboarding of the partner and their supplied products as well as the onboarding of devices and their runtime monitoring. For secure device management, blockchain technology was used to track each transaction including the identity of the device. The catalyst also showed how the IoT platform ecosystem can be used for automated trouble resolution using machine learning to automate device recovery, returning devices back into service quickly without human intervention.
Launch competitive marketing campaigns via an offer canvas
In the digital world, competitive product offers must be available in real time, but the effectiveness and efficiency of offer management is restricted by painfully slow processes and rigidly coupled support systems. The Offer Canvas catalyst is designed to empower offer managers to focus on their customers and their competitive landscape, helping them curate offers as frequently as needed. This is achieved in three steps. First, reusable modules are published from BSS/OSS systems as building blocks in the offer catalog. Next, using analytics to target customers based on their types of usage and service experience, offer managers can define offers from these building blocks. Finally, BSS/OSS systems respond to offer models in real time in preparation for customer order capture and fulfillment.
Elaine Haher is a Business Developer in Business Unit Support Solutions. She is an integral member of a core team of individuals who help to advance the evolution and sales of Ericsson OSS/BSS solution offerings. With over 25 years in the telecom software space, Elaine has experience in the OSS management functions of fulfillment, assurance and billing with detailed experience in Catalog Management, Order Management and Provisioning. Elaine is the team leader of the TM Forum Catalog Management working group driving new standards for Catalog driven architectures. She drives the adoption of the Digital Frameworx and the open digital APIs to allow for interoperability among partners/suppliers/developers and operators.