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Category archives: Methods

Current reads

Pic with collage of books

Summer vacations are over here in Sweden and what could be better than kicking off the autumn with a new approach to the blog?! We’ll keep posting about our research but we’ll also be updating you with less “polished” posts, such as this one.

Acquiring insights and turn them into knowledge is a fundamental part of any design and/or research activity. In today’s information saturated world [ Read more ]

Taking the idea for a walk


It has been a bit quiet here at the blog for a while, but, you know, blog-silence often means lot’s of things happening underneath the surface. This subsurface bustle — let’s just call it The Perpetual Corporate Reorganisation phenomenon — has resulted in a new “home”. We are now part of a newly established department in Ericsson’s research organisation called “Management and Operation [ Read more ]

Article: Crafting UX – designing the user experience beyond the interface

In large technologically-driven organizations with a broad and complex product range, establishing a user-centric approach to product design can be very challenging. The shift towards designing products and services for compelling experiences for users requires (among other things) changes in planning, resources and processes.

I have recently contributed to an Ericsson Review article that my former colleague Didier Chincholle put together on the topic. [ Read more ]

Smoke and mirrors – Wizard-of-Oz prototyping

In a recent blog post my colleague Marcus G highlighted the importance of making prototypes personalized and realistic. As an example of how to suspend disbelief he mentioned Wizard of Oz prototypes, where you have a human behind the scenes simulating the behavior of an assumed intelligent service. This [ Read more ]

Seeing is believing

Prototyping is all about making something that someone can experience, understand and respond to. Since it’s really difficult for people to imagine something when it is not in a real context or to evaluate a design without using it, we like to make stuff so it can be experienced for real.

High fidelity prototypes are very important since they give the [ Read more ]