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Tag archives: study

The future of pet-like products

Sometimes I get to talk about the near future of smart networked products and services. This is an image I have used to describe where product design is heading. It is originally borrowed from robot research, showing what they call the “uncanny valley“; the steep drop just before the curve reaches the upper right corner of the chart. It [ Read more ]

My life as me – to be and to change

Sitting on the floor

Health and lifestyle changes are popular topics in media, but is that what actually makes people change their lifestyle? What is it that really spurs change? What are the challenges? And how can such insights influence the way we design preventive care services?

These questions framed a research project that we did in collaboration with our friends at Trendethnography who spent weeks [ Read more ]

Sci-fi Meets Robots Meets Human Meets the Everyday… and the Anthropologist’s Point of View.


So, we all know what a robot is, don’t we? C3PO and R2D2 are robots. So is the Terminator and so are the cute robots from “Robots”. At least these are the most common robots mentioned by the people I met during 6 months of fieldwork during 2009 and 2010 where I asked [ Read more ]

Teddy Bear says: Study hard, don’t be lazy!

Imagine that things could speak. What would they say? – This was one of 26 questions put to 42 persons between the ages of 18-50 years old in Tokyo (Japan), San Jose (USA) and Beijing (China) that took part in a photo-dairy/self-ethnography study we conducted during 2010 and 2011.

The question has two answers: What thing? and what should it say? (and btw, nobody [ Read more ]