1. Star power and fist pumps during Ericsson’s keynote to MWC


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Star power and fist pumps during Ericsson’s keynote to MWC

Ericsson President and CEO, Hans Vestberg and House DJ Avicii released the crowd-sourced track, ‘X-You’ during the Ericsson keynote speech to the Mobile World Congress. Last night I was in the audience and reported on the world’s largest music collaboration of its sort – curated from nearly 13,000 submissions from more than 4,000 people in 140 countries. This is just one more example of how the Networked Society is transforming everything – including the music industry.

Written by Dodi Axelson

Dodi Axelson is head of internal communications for Ericsson Region Latin America and Caribbean. Based in Mexico City, she leads a team covering 53 countries and sharing news with employees ranging from company strategy to the latest telecom innovations. She has been asking the important questions ever since she started her journalism career in newsradio in Seattle, Washington.

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