1. It’s about doing the impossible – faster

It’s about doing the impossible – faster

Technology is transforming how everybody builds solutions and faster access to the latest technology gives you an unfair advantage. I work in Silicon Valley and we benefit from that unfair advantage. This is because the technology being invented here is not incremental but disruptive.

A great example of this is Joyent’s new product, Manta. Manta is storage in the cloud. Nothing new there, right? All app developers have used Amazon’s S3 service for many years. Manta is equivalent to S3 except for one major difference. You can also execute jobs on Manta. Let me explain why that is important.

We are all moving into a big data economy. A big data economy can be summed with one simple statement: “Yesterday we guessed, today we know”. Yesterday we guessed at what our customers really wanted or we looked at historical data. We made broad assumptions and we had long cycles of validation. Today, we know what our customers are doing and “like to do”, in real time. The challenge is making that information actionable as quickly as possible.

The volume of data is massive – otherwise it would be called “Little Data”. When storing in the cloud storage, your first have to have to fetch in order to analyze – something that is very time consuming and very expensive. With Joyent’s Manta solution you can run your “map reduce” job in situ on the storage. We call this a potential game changer. Also note you can run any job in situ. Manta comes with about 200 pre-defined job types but you can upload your own. An executable is just another type of file.

Since we are in Silicon Valley, we had access to the closed beta trial. Have a look at the screencast:

You will notice the inclusion of Guardtime signatures. By signing all objects with Guardtime signatures it means we no longer have to trust the cloud provider – another game changer! A technology that scales so well it has been included in rysylog.

How do we know of Guardtime? Well we met them through Joyent, who are integrating them into their cloud offering, for the above reasons. Guardtime are creating the holy grail of internet dreams – the attributable web!

So the world is changing quickly and being part of the community that is making the impossible possible is one of the joys of being in Silicon Valley. There is an energy and creativity here that I have not experienced anywhere else. And the above is just one example interaction of many. The future Networked Society will not be built by any one company alone but through the very rapid collaboration of many.

More background on the accelerating pace of change:
Changing the game
Winning the game

Written by Geoff Hollingworth

I'm a marketing leader whose passion is to take great companies and get a market to love them, using data-driven operations to the right people, at the right time. Always want to learn about interesting CMO Challenges. I have led strategy/positioning, marketing, branding, consulting, business development, rollout, software R&D. I have worked with industry leaders such as Ericsson, AT&T, Volvo Ocean Race, CERN. I am a UK and USA citizen and am interested in #technology, #design, #innovation and #webdevelopment. I have a history with software, mobile, cloud and large companies.


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