Tag archives: OTT
We have to enable a full, cloud-driven multiscreen experience that flows seamlessly across screens. Consumers now expect entertainment experiences that are as personal as their smartphones. There’s no room for error – if you can’t offer that experience, they’ll find another service that does.
So what we see now is that content providers are starting to place big bets on reaching cord cutters. They are simply too big user group to leave unaddressed. At 14 percent, they also represent a considerable target group for advertisers. This is why we are now seeing large content providers launching single channel versions of their TV assets as over the top services