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Ericsson ConsumerLab has more than 20 years’ experience of studying people’s behaviors and values, including the way they act and think about ICT products and services. Ericsson ConsumerLab provides unique insights on market and consumer trends.
Ericsson ConsumerLab gains its knowledge through a global consumer research program based on interviews with 100,000 individuals each year, in more than 40 countries – statistically representing the views of 1.1 billion people. Both quantitative and qualitative methods are used, and hundreds of hours are spent with consumers from different cultures.
To be close to the market and consumers, Ericsson ConsumerLab has representatives in all of the regions where Ericsson is present, which gives a thorough global understanding of the ICT market and business models.
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Here you can find and read all of our consumer insights reports, trend reports, videos and podcasts.
Consumer Insight Report
Consumer views on wearables beyond health and wellness.
Challenging expectations for operators on the digital customer journey.
Study of five countries in Sub-Saharan Africa reveals 63 percent of respondents are unbanked, and 52 percent use mobile money through agents.
Network performance has a direct impact on mobile users’ stress levels and their perceptions of mobile operators and digital content providers. Find out more in the Ericsson Mobility Report MWC edition.
How does it feel when your favorite YouTube does not load in time or it buffers? Did you know that heart rate increases with 38% with mobile content delays? When consumers turn to their smartphones to find information quickly, they want an instantaneous response. In this podcast from Ericsson ConsumerLab, we present findings from a recent neuroscience study which looks at how consumer reacts to video streaming delays and its impact on brand engagement and loyalty towards providers offering such an experience.
The topic of privacy is delicate and sometimes contradictory. We often want to share and at the same time we want to maintain our integrity. Today we share more than ever before, from photos to status updates. By posting product reviews or blowing the whistle on a corrupt company, people can make their voices heard. At the same time, with the possibilities to quickly publish and broadcast all over the world, rumors or false accusations can be spread in an instance. Listen to this podcast discussing the growing sharing information culture.
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About 35 percent of all viewing is spent on on-demand, the rest is live or linear. 
1 out of 4 smartphone users regularly uses the internet to look up details about others.
Commuters spend 20 percent more time commuting than doing leisure activities.
Jun 08, 2016
May 10, 2016