Ericsson has identified the individual TV experience as the concept that will drive business growth for operators over the next 10 years. To deliver the individual TV experience, the whole telecom industry will go through a massive strategic shift, requiring out-of-the-box thinking, new business approaches and much more.
An IMS-based TV solution provides functions and service enablers for integrating communication and entertainment services, tailoring content and services.
Convergence has finally arrived, and it’s going to change television forever. Service providers can shape the expectations of a generation demanding TV that is personal, and TV that connects them to everything.
Alexander Sem, Marketing Manager for Solution TV, and Åsa Carlson, IMS Marketing Driver, discuss how using IMS will enable the ultimate individual TV experience.
With Me-on-TV, media companies can capitalize on user desire to generate their own content, develop unique interactive offerings and dramatically increase available content.