Swedish broadcaster TV4 Group has selected Ericsson to operate its nationwide playout services as part of a ten-year contract. In addition, Ericsson and TV4 Group will establish a joint technology and business development forum.

Digital Media over IP networks is the next generation in media consumption and also offers a solid platform for new exciting digital utility services such as e-health solutions, e-learning, e-working and home security. IPTV has a number of positive effects on society, including economic and social effects as well as environmental gains. The socioeconomic potential is too important to neglect.

Ericsson has identified the individual TV experience as the concept that will drive business growth for operators over the next 10 years. To deliver the individual TV experience, the whole telecom industry will go through a massive strategic shift, requiring out-of-the-box thinking, new business approaches and much more.

Ericsson helped individualize the telecommunication experience by making mobile broadband a reality. Now, we're helping enable another quantum shift in the way people watch TV, on any device, anytime, anywhere. Our vision won't immediately change the way people watch broadcast TV. But it will be a catalyst for how they watch it tomorrow. The vision comprises four key components.

Television is changing dramatically - moving from a one-way, one device offering to a connected multimedia experience. Consumers are demanding high quality, personalized TV experiences that are available anytime, anywhere, on any device. For service providers and content owners, this creates endless opportunities to differentiate your offering, grow market share and redefine the multimedia and communications landscape.

A deep understanding of what people want and need.
An ability and expertise in making television more individual and more personal. As a global leader in TV technologies, multimedia infrastructure and services, Ericsson is uniquely positioned to enable The Individual Television Experience. The proof is here...