Cookies are small text files that websites store on your computer, mobile device or tablet, for varying lengths of time. They are used to improve your browser experience, for statistical analysis, to provide advanced functions, to simplify logging in and personalization, and – though not here at Ericsson.com – for providing targeted advertising.
Cookies are often divided into three different types. None of them have chocolate chips. Some, called session cookies, only last until you leave the website – what is called the end of your browser session. These include the cookies that expand and collapse menus, make the Ericsson font appear properly on your screen, and let the latest five ideas appear in the menu on our Networked Society blog.
Other cookies are stored longer in your computer. These “persistent” cookies can last for different lengths of time. Some last 30 minutes, some for a few months, and some last for years. These ones are used for statistics and analysis.
At ericsson.com, these persistent cookies come from other companies that we work with, and provide statistics that we can analyze to make our website better. When we can see that a particular article or film is more popular than others, for example, we know what sort of content our visitors want to see. The cookies from other companies are referred to as third-party cookies; the third-party cookies on ericsson.com come from Google Analytics, WebTrends and Akamai.