Picture Today Inspire Tomorrow

May 15, 2012 - May 15, 2012

Picture Today Inspire Tomorrow

A message for the future

Picture Today Inspire Tomorrow is a unique photography project, getting millions of people around the world to share and reflect on their own lives and learn from the lives of others. On May 15, 2012, people all over the world – amateur and professional photographers, photojournalists, artists, media groups, NGOs, educational institutions, social networks and more –will be invited to take photographs to illustrate the energy of one single day.

This resulting gigantic photo collection will be given direction, structure and context, making it a relevant portrait of today, for tomorrow.


ADAY.org is the brainchild of Expressions of Humankind, a Sweden-basedfoundation. Ericsson is the founding partner for the project. Several boards and councils support the foundation, with members including Nobel Peace Prize winner Archbishop Desmond Tutu, entrepreneur and adventurer Sir Richard Branson, and Professor Harriet Wallberg-Henriksson, president of Sweden’s Karolinska Institute. Ericsson has a representative in the technical advisory council that supervises the technical structure, security, user interface and global accessibility of the platforms.

Made possible by the Networked Society

Technology is allowingus to interact, innovate and share knowledge in completely new ways, and is changing the way we think. People are empowered, business is enhanced and society is more connected than ever. ADAY.org displays the human aspects of the Networked Society that we’re just beginning to explore. Photographs today are less about memories, and more becoming a universal language for communication and sharing. ADAY.org is a perfect example of how the connected world can bring people together, to share knowledge and experiences in a totally new way. That is why Ericsson is proud to bethe founding partner.


Join the project at ADAY.ORG or on ericsson.com




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