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Telecom Report - an online magazine providing unique insight into the telecom business
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The Future of Telecoms - Digital Advertising and Marketing
Telecom Report continues to unravel what will make users and business tick in years to come. In this second part of the Future of Telecoms, we look at what goes on in the world of digital advertising and marketing. What will happen with handsets, ads and operators?
What makes digital marketing and advertising work? Who will be the creative minds of the future? How can companies reach consumers? And has mobile advertising already taken off? What impact will search engines have?
Telecom Report talks to global digital marketing educators at Berghs School of Communication and Farfar Academy, and also to Google and Yahoo, along with leading analyst Jane Zweig to find out more.
Mobile advertising has a bright future but it will take time to grow, according to companies working at the forefront of this new trend. Telecom Report has spoken to three of them.
Few ad agencies are as enthusiastic about mobile advertising as Ogilvy. In fact, this international advertising, marketing and public relations company claims to virtually own the mobile advertising space, at least in the UK.
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