• Staffan Pehrson on
    App Experience Optimization

  • XL Axiata: a case study of
    improved customer experience

App Experience Optimization

See your network through the user’s eyes

Operators adapt and optimize their networks for data, which long ago surpassed voice traffic. But the new reality is not just data, it’s apps. And the biggest driver of smartphone customer loyalty is network performance. In this environment, your network performance KPIs need to capture your customers’ in-app experience. So do they?

Ericsson’s App Experience Optimization is a new service, bringing app experience into the mix and giving you a more valuable view of network performance. In addition to the conventional network performance KPIs, App Experience Optimization uses tailored measurements that give you insights about availability, accessibility, integrity, and retainability.

Armed with this information, you can quickly target any sub-par performance areas in your network. Ericsson’s network design and optimization experts can then optimize and fine-tune your systems where it matters most to the consumer.

App Experience Optimization takes optimization to the next level, giving you the power to directly improve you users’ app experience. It gives you a clear picture of all aspects of network performance and keeps you up-to-date with the latest developments in the ever-changing app ecosystem, even recognizing regional variations in usage patterns and behaviors.

Measuring the right thing?

App Experience Optimization:

  • transforms how operators optimize their networks to meet the new demands of the fast-evolving apps ecosystem
  • goes beyond conventional KPIs to spotlight the issues that really matter to app experience
  • is backed by Ericsson’s 10,000 strong team of network optimization experts
  • builds customer loyalty among demanding smartphone users.

Related links

White Paper: Measuring and improving network performance – an analysis of network and application research, testing and optimization (Internet.org) (pdf)
Keeping smartphone users loyal (pdf)
Performance shapes smartphone behavior (pdf)
App Experience Optimization enables operators to see networks as end users do