Ericsson Power Modules' BMR453 series of digital DC/DC converters has received a 2008 'Product of the Year' award from Electronic Products magazine, reflecting the company’s expertise and commitment to energy efficiency.

The 2008 Product of the Year Awards were announced in the January 2009 issue of Electronic Products. 2008 marks the 33rd annual Electronic Products' 'Product of the Year' Awards, which began recognizing the best products in the industry in 1977.

The editors of Electronic Products - a leading trade publication for electronic design engineers - evaluated thousands of products launched in 2008. The winning products are selected on the basis of innovative design, significant advancement in technology or application and substantial achievement in price and performance.

In an industry first, Ericsson's BMR453 series of DC/DC converters uses a digital control platform contained within the modules themselves. By integrating more into the control circuitry, the concept frees up real estate for greatly improving the power density, simultaneously offering unprecedented levels of control.

With 96 percent efficiency, the BMR453 offers up to 400W output power or up to 33A with ± 2 percent accuracy. At that level of accuracy, the best module commercially available offers just 300W output power. Ericsson's BMR453 offers 33 percent more power in the same package size.

Patrick Le Fèvre, Ericsson Power Modules Marketing Director, said: "It is with great pride that Ericsson Power Modules receives this prestigious award. It is the result of a true team effort by our marketers and research and development scientists to produce a product that places Ericsson as a technology leader, driving innovation in board mounted products that contribute to lower energy consumption, resulting in lower CO2 emissions."

"Electronic Products Magazine Product of the Year winners should be particularly proud because of the rigorous selection process we use," notes Editorial Director Murray Slovick. "It is somewhat akin to a doctoral dissertation defense, except here instead of defending a thesis the nominating editor must defend each product against the arguments of his or her colleagues, all of whom are trying hard to find flaws in the product's performance."

The award from Electronic Products follows on from other awards made to Ericsson during 2008 by Electronic Product Design (E-Legacy award for investment in the environment), and the top 10 DC/DC award from Electronic Products China magazine. Ericsson was also a finalist in the Electronics Weekly 'Elektra Awards' for 2008, an award that it won in 2007.

Ericsson is the world’s leading provider of technology and services to telecom operators. Ericsson is the leader in 2G, 3G and 4G mobile technologies, and provides support for networks with over 1 billion subscribers and has a leading position in managed services. The company’s portfolio comprises of mobile and fixed network infrastructure, telecom services, software, broadband and multimedia solutions for operators, enterprises and the media industry. The Sony Ericsson and ST-Ericsson joint ventures provide consumers with feature-rich personal mobile devices.

Ericsson is advancing its vision of "to be the prime driver in an all-communicating world" through innovation, technology, and sustainable business solutions. Working in 175 countries, more than 75,000 employees generated revenue of SEK 209 billion (USD 32.2 billion) in 2008. Founded in 1876 with the headquarters in Stockholm, Sweden, Ericsson is listed on OMX NASDAQ, Stockholm and NASDAQ New York.

For further information, please contact

Patrick Le Fèvre, Marketing and Communication Director
Ericsson Power Modules
Phone: +46-10-716 95 07

Reader Inquiry reference: E0132(A)

If printing an Internet address please use Power Modules homepage and/or phone number to our International sales office:

URL: www.ericsson.com/powermodules
Europe: +46-10-716 96 20
U.S.A.: +1-972-583 6910/5254
China: + 86-21-5990 3258

ABOUT ERICSSON POWER MODULES

Ericsson Power Modules is a supplier of world-class DC/DC power modules for distributed power architectures. With its global design, development, manufacturing and sales network Ericsson Power Modules is a leading supplier of power solutions to meet the customer demand for high performance.

ABOUT ELECTRONIC PRODUCTS AND HEARST ELECTRONICS GROUP

Electronic Products is the industry's leading source for new products and new product technologies. Available in print and online, Electronic Products covers additional engineering resources, including the industry's first Reference Design Directory, product teardowns, an Energy Savings Series, an annual Power Supplement and more.

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