Mobile and online subscribers the world over can hear from leading figures across various branches of the telecoms industry in a free on-demand forum on the development of Telco 2.0.

If you have opinions on cutting-edge Telco 2.0, this is your chance to get the views of some of the industry's leading thinkers. And it's free. So why not visit the site now?

All presentations and material featured in the recent Telco 2.0 Best Practice Live! event. You can hear Ericsson President and CEO Hans Vestberg's key note on "Strategies for Growth" and shaping the networked society.

Other key industry figures also took part, covering an agenda which addressed services, business models and solutions relating to the development of Telco 2.0.

The event, sponsored by Ericsson and others, focused on new business models and how operators should be a part of the new digital economy.

It was the first interactive online video-based event created by boutique analyst and consulting company STL Partners. The company has been conducting similar brainstorming events for the past four years, but this was the first to be conducted exclusively online.

The forum featured examples of how the telecommunications industry is embracing Telco 2.0 – an amalgamation of research and brainstorming designed to foster change in the telecoms and media technology industries – and sharing global best practices and strategies in key areas.

"Even though the number of subscribers is increasing and they are using more data, operators don't maximize their return on investment," says Fredrik Almqvist, strategic and tactical marketing manager at Ericsson's Business Unit Multimedia. "Telco 2.0 event tried to answer what they can do in order to get into new value chains and increase top stream revenues.

"For the industry to earn more, it has to expand into other verticals, talk across the industry and use operators' networks. It's really important to drive new revenue streams because the ones that are there today are not going to increase. For example, an internet gaming provider could create a partnership with an operator that allows customers on that operator's network to enjoy a better gaming experience, including the highest possible bandwidth and no latency problems."

Several key Ericsson figures contributed to the event. Besides Vestberg, these included Staffan Ljung, Director Payment and Analytics, who talked about mobile money; Nick Wiggin, head of Advertising Strategy & Partnerships, who spoke about mobile advertising, and Magnus Ewerbring, head of Mobile Broadband at Ericsson who spoke about mobile broadband.

Ericsson's own Virtual Multimedia Experience is presented in an online exhibition area as part of the content. It includes films and relevant information about what we are doing in this space. Visitors can get updated about Ericsson solutions that address the business and our drive to make our vision of 50 billion connected devices by 2020 a reality.

All materials will be available to watch on-demand until the end of September.