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Sony Ericsson President and CEO on: Applications
Oct 1, 2010
Categories:
Technology,
Industry
In the second of three interviews with Ericsson News Center, Sony Ericsson President and CEO Bert Nordberg shares his thoughts on applications and developers. He predicts the role of applications changing – from one where they are being sold to promote a phone to one where applications and the phone will be sold together.
Nordberg predicts that design and branding will become increasingly important in the development of phones. He highlights the key role of developers in producing leading applications, pointing out that most subscribers only use a few of the thousands of applications already available.
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